Kristin Longstaff
Dallas-Fort Worth Metroplex,United States
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Kristin Longstaff is a highly experienced and results-oriented growth marketing leader with a strong track record in the FinTech and SaaS industries. Currently serving as the Head of Growth at Koinly, she is responsible for driving global user acquisition, engagement, and revenue growth for the cryptocurrency tax platform. Kristin possesses deep expertise in developing and executing comprehensive growth strategies, encompassing performance marketing, SEO, content marketing, lifecycle marketing, and international expansion. Prior to Koinly, she held significant growth roles at Wise (formerly TransferWise), where she contributed to scaling their customer base and market presence. She is known for her data-driven approach, strategic thinking, and ability to build and lead high-performing marketing teams in fast-paced environments.
Professional Summary
Kristin Longstaff's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Scaled Global User Base at Koinly
As Head of Growth, spearheaded initiatives that significantly expanded Koinly's active user base globally through innovative multi-channel marketing campaigns and optimization of the customer acquisition funnel.
Drove International Market Expansion at Wise
Played a pivotal role in Wise's international growth strategy, successfully launching and scaling marketing efforts in new geographical markets, leading to substantial customer acquisition and revenue growth.
Leadership in High-Growth FinTech
Demonstrated exceptional leadership in building and mentoring growth marketing teams, fostering a culture of experimentation and data-driven decision-making to achieve ambitious targets in competitive FinTech landscapes.
Expertise in Full-Funnel Growth Marketing
Successfully developed and implemented full-funnel growth marketing strategies, from awareness and acquisition through to retention and advocacy, consistently delivering measurable business impact.
Educational Background
BFA, Advertising Design
Art Institute of Dallas - Year 2007
Journalism- Advertising Concentration
University of North Texas - Year 2004
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Company Overview
ChewyChewy is a leading American online retailer specializing in pet food, treats, supplies, and pharmacy medications for a wide variety of pets including dogs, cats, fish, birds, reptiles, and small animals. Known for its extensive product selection, competitive pricing, and convenient Autoship subscription service, Chewy aims to be the most trusted and convenient online destination for pet parents. They emphasize exceptional customer service, fast shipping, and a personalized shopping experience to help pet owners provide the best care for their beloved companions.
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