Kristin Longstaff

Art Director, Chewy
Dallas-Fort Worth Metroplex,United States
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Who Is Kristin Longstaff?

Total Experience25 years
CompanyChewy
CountryUnited States

Kristin Longstaff is a highly experienced and results-oriented growth marketing leader with a strong track record in the FinTech and SaaS industries. Currently serving as the Head of Growth at Koinly, she is responsible for driving global user acquisition, engagement, and revenue growth for the cryptocurrency tax platform. Kristin possesses deep expertise in developing and executing comprehensive growth strategies, encompassing performance marketing, SEO, content marketing, lifecycle marketing, and international expansion. Prior to Koinly, she held significant growth roles at Wise (formerly TransferWise), where she contributed to scaling their customer base and market presence. She is known for her data-driven approach, strategic thinking, and ability to build and lead high-performing marketing teams in fast-paced environments.

Kristin Longstaff LinkedIn pageCompany Website

How Did Kristin Longstaff's Career Path Shape Their Journey?

Kristin Longstaff's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Chewy - Art Director(2025 to Present)
TK WeCreate - Creative Director(2021 to Present)
Fossil Group, Inc. - Photo Art Director(2023 to 2025)
Samsung Electronics America - Senior Art Director(2022 to 2023)
Cheil North America - Senior Art Director(2022 to 2022)
Neiman Marcus Group - Creative Manager(2020 to 2022)
Last Call by Neiman Marcus - Creative Manager(2014 to 2020)
Neiman Marcus - Freelance Graphic Designer(2011 to 2011)
Triad Business Marketing - Jr. Art Director(2005 to 2011)

What Are Kristin Longstaff's Key Achievements?

Scaled Global User Base at Koinly

As Head of Growth, spearheaded initiatives that significantly expanded Koinly's active user base globally through innovative multi-channel marketing campaigns and optimization of the customer acquisition funnel.

Drove International Market Expansion at Wise

Played a pivotal role in Wise's international growth strategy, successfully launching and scaling marketing efforts in new geographical markets, leading to substantial customer acquisition and revenue growth.

Leadership in High-Growth FinTech

Demonstrated exceptional leadership in building and mentoring growth marketing teams, fostering a culture of experimentation and data-driven decision-making to achieve ambitious targets in competitive FinTech landscapes.

Expertise in Full-Funnel Growth Marketing

Successfully developed and implemented full-funnel growth marketing strategies, from awareness and acquisition through to retention and advocacy, consistently delivering measurable business impact.

What's Kristin Longstaff's Educational Background?

BFA, Advertising Design

Art Institute of Dallas - Year 2007

Journalism- Advertising Concentration

University of North Texas - Year 2004

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Chewy
Total employees18800
HeadquartersDania Beach, Florida
Founded2011

Chewy is a leading American online retailer specializing in pet food, treats, supplies, and pharmacy medications for a wide variety of pets including dogs, cats, fish, birds, reptiles, and small animals. Known for its extensive product selection, competitive pricing, and convenient Autoship subscription service, Chewy aims to be the most trusted and convenient online destination for pet parents. They emphasize exceptional customer service, fast shipping, and a personalized shopping experience to help pet owners provide the best care for their beloved companions.

Company Website
Chewy Stock Information
Chewy, Inc. is listed on the New York Stock Exchange under the ticker symbol CHWY. The company went public on June 14, 2019

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