Kristin D. Chen
Dallas-Fort Worth Metroplex,United States
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Kristin D. Chen is a dynamic and results-oriented Marketing Director with over 12 years of experience in developing and executing comprehensive marketing strategies for high-growth technology companies. She has a strong expertise in digital marketing, brand management, product marketing, and go-to-market strategy. Kristin is known for her data-driven approach, creative problem-solving skills, and ability to lead cross-functional teams to achieve ambitious business goals. She is passionate about understanding customer needs and translating them into compelling narratives that resonate with target audiences and drive significant market share growth.
Professional Summary
Kristin D. Chen's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Exceeded Annual Revenue Target by 30%
Led marketing initiatives that directly contributed to exceeding the company's annual revenue target by 30% in 2022 through innovative digital campaigns and strategic partnerships.
Successful Launch of Three Key Products
Orchestrated the successful go-to-market strategy and launch of three major software products, achieving a 50% market penetration within the first year for each.
Built and Mentored a High-Performing Marketing Team
Recruited, trained, and mentored a team of 10 marketing professionals, fostering a collaborative environment that improved campaign effectiveness by 40%.
Panelist at 'MarTech Today' Conference 2023
Invited as a panelist to discuss 'The Future of AI in Personalized Marketing' at the MarTech Today Conference, sharing insights with industry leaders.
Brand Revitalization Leading to 25% Awareness Increase
Spearheaded a complete brand revitalization project, including new messaging and visual identity, which resulted in a 25% increase in unaided brand awareness within 6 months.
Educational Background
BS, Accounting and Information Systems
Virginia Tech
Master of Business Administration (MBA), Strategy and Finance
Southern Methodist University - Cox School of Business
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Company Overview
Sabre CorporationSabre Corporation is a leading software and technology company that powers the global travel industry. It provides data-driven business intelligence, mobile, distribution, and SaaS solutions to airlines, hoteliers, travel agencies, and other travel suppliers. Sabre's technology platform processes more than $260 billion of estimated travel spend annually by connecting travel suppliers with buyers across the globe, enabling them to operate more efficiently, drive revenue, and offer personalized traveler experiences.
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