Kristina Orozco
San Francisco, California,United States
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Kristina Orozco is a results-driven Senior Marketing Manager with over 12 years of experience in developing and executing comprehensive marketing strategies that drive brand growth and customer acquisition. She possesses a strong background in digital marketing, content strategy, market research, and campaign management across B2B and B2C sectors. Kristina is adept at leveraging data analytics to uncover insights, optimize performance, and achieve key business objectives. She is a collaborative leader known for building and mentoring high-performing teams and fostering strong cross-functional relationships to deliver impactful marketing initiatives.
Professional Summary
Kristina Orozco's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Launched New Product Line Exceeding Sales Targets
Spearheaded the go-to-market strategy for a new flagship product line, resulting in 150% of a H1 sales target achievement and a 25% increase in market share within the first year.
Digital Transformation Initiative Lead
Led a company-wide digital transformation initiative, overhauling the online presence and customer journey, which increased organic website traffic by 70% and improved lead conversion rates by 30%.
Award-Winning Content Marketing Campaign
Developed and executed an award-winning content marketing campaign that boosted brand engagement by 45% across social media platforms and generated a 5x ROI on campaign spend.
Team Expansion and Mentorship
Successfully expanded the marketing team from 3 to 10 members, implementing a mentorship program that contributed to a 90% employee retention rate over two years.
Educational Background
University of San Francisco - Year 2005
Study Abroad Program
Universidad Católica de Córdoba - Year 2008
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Company Overview
QuinStreet, Inc.QuinStreet, Inc. is a global leader in performance marketing products and technologies. The company leverages its proprietary technologies and large media network to connect consumers with brands in high-value verticals such as financial services, education, and home services, enabling clients to acquire customers on a cost-effective basis. QuinStreet helps businesses B2C and B2B to find and convert high-intent customers online.
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