Kristin Malaspina
New York, New York,United States
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Kristin Malaspina is a highly accomplished marketing leader with extensive experience in driving growth and building brand presence for B2B technology companies, particularly in the SaaS sector. She currently serves as the Head of Marketing at Electric AI, where she spearheads all marketing initiatives, including demand generation, product marketing, brand strategy, and communications. Kristin is known for her strategic mindset, data-driven approach, and her ability to build and mentor high-performing marketing teams. Her expertise lies in developing and executing comprehensive go-to-market strategies that accelerate revenue and market share. She is passionate about leveraging innovative marketing technologies and creating compelling customer-centric narratives.
Professional Summary
Kristin Malaspina's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Leadership in B2B SaaS Marketing
Successfully leading and scaling marketing operations for Electric AI, a prominent IT solutions provider, significantly contributing to its growth, brand recognition, and customer acquisition in the competitive SaaS landscape.
Strategic Demand Generation
Proven track record of developing and implementing effective demand generation programs that consistently deliver qualified leads and contribute to sales pipeline growth across multiple organizations.
Go-to-Market Strategy Execution
Expertise in crafting and executing impactful go-to-market strategies for new products and services, ensuring successful launches and market adoption.
Team Building and Mentorship
Recognized for building, leading, and mentoring high-performing marketing teams, fostering a culture of innovation, collaboration, and continuous improvement.
Educational Background
Bachelor of Arts (BA), Mass Communication/Media Studies
Iona College
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Company Overview
OptimumOptimum, a brand of Altice USA, is a prominent American provider of telecommunications services, including high-speed internet, television, mobile, and home phone services. It primarily serves residential and business customers in 21 states, with a significant presence in the New York metropolitan area. Optimum aims to deliver reliable connectivity and a wide array of entertainment and communication solutions to keep its customers connected to what matters most to them, whether for work, education, or leisure.
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