Kristin Gross
Columbus, Ohio,United States
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Kristin Gross is a distinguished Senior Product Marketing Manager at Microsoft, specializing in AI, search (SEO), and content strategy. With a rich background that includes impactful roles at Google, she brings over a decade of experience in shaping product narratives, driving go-to-market strategies, and connecting innovative technologies with customer needs. Kristin is recognized for her deep understanding of the digital landscape, her ability to translate complex technical concepts into compelling user benefits, and her leadership in cross-functional teams. She is a sought-after speaker and thought leader, frequently sharing insights on the future of AI in marketing, ethical considerations, and the evolving role of content in customer engagement. Her passion lies in leveraging technology to create meaningful user experiences and drive business growth.
Professional Summary
Kristin Gross's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
AI Product Marketing Leadership at Microsoft
Currently leads product marketing for key AI initiatives at Microsoft, defining value propositions, crafting messaging, and executing launch strategies for cutting-edge AI-powered products and features, significantly contributing to their market adoption and user engagement.
Strategic Growth & SEO Excellence at Google
During her tenure at Google, played a pivotal role in developing and implementing SEO and content strategies that drove substantial organic growth and enhanced visibility for major Google products, measurably improving key performance indicators.
Industry Speaker and Thought Influencer
Regularly invited to speak at leading industry conferences and events (e.g., SMX, BrightonSEO) on topics such as AI in marketing, advanced SEO techniques, content strategy, and ethical AI, establishing herself as a respected voice in the tech and marketing communities.
Go-to-Market Strategy Expert
Successfully launched multiple B2B and B2C products and features throughout her career by developing comprehensive go-to-market plans that encompass market analysis, competitive positioning, sales enablement, and multi-channel marketing campaigns.
Advocate for Ethical AI in Marketing
Actively contributes to discussions and frameworks around the ethical implementation of AI in marketing, promoting responsible innovation and transparency in customer-facing AI applications.
Educational Background
BSBA, Finance and Transportation & Logistics
The Ohio State University Fisher College of Business - Year 2000
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Company Overview
Designer BrandsDesigner Brands Inc. is one of North America's largest designers, producers, and retailers of brand-name footwear and accessories. The company operates a portfolio of retail concepts including DSW Designer Shoe Warehouse, The Shoe Company, and Shoe Warehouse, offering a wide selection of shoes, handbags, and accessories for men, women, and kids. Through its Camuto Group, Designer Brands also designs and sources footwear and accessories for well-known brands. They aim to inspire self-expression by providing diverse styles for various occasions, making fashion accessible to a broad customer base through both physical stores and e-commerce channels.
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