Kristin Coop
McKinney, Texas,United States
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Kristin Coop is a dynamic and results-oriented Senior Product Marketing Manager with over 12 years of experience in the SaaS and technology sectors. She possesses a strong track record of developing and executing go-to-market strategies, driving product adoption, and enabling sales teams for success. Kristin is adept at translating complex technical features into compelling value propositions for diverse audiences. Her expertise spans market research, competitive analysis, content creation, demand generation, and cross-functional team leadership. She is passionate about leveraging customer insights to shape product roadmaps and build lasting brand loyalty.
Professional Summary
Kristin Coop's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Exceeded Product Launch Revenue Targets by 30%
Led the go-to-market strategy for a new AI-powered analytics platform, resulting in exceeding first-year revenue targets by 30% and acquiring 50+ enterprise clients within 6 months.
Grew Market Share by 15% in Competitive Segment
Developed and executed a targeted marketing campaign that differentiated a mature product line, leading to a 15% increase in market share against established competitors over an 18-month period.
Sales Enablement Program of the Year (Internal Award)
Designed and implemented a comprehensive sales enablement program, including new training materials and competitive battlecards, which was recognized internally and contributed to a 20% uplift in sales team productivity.
Keynote Speaker at TechForward Conference 2023
Invited as a keynote speaker to discuss 'The Future of AI in Product Marketing,' sharing insights with over 500 industry professionals.
Educational Background
Education degree
Collin College
Education
University of North Texas
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Company Overview
Sabre CorporationSabre Corporation is a leading software and technology company that powers the global travel industry. Its solutions are used by airlines, hoteliers, travel agencies, and other travel providers to manage operations, distribute inventory, personalize travel experiences, and improve business intelligence. Sabre connects travel suppliers with travel buyers across the globe through its advanced technology platform and marketplace, facilitating billions of dollars in travel spend annually.
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