Kristi Vandergriff
Fort Mill, South Carolina,United States
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Kristi Vandergriff is a highly accomplished and results-oriented marketing executive with extensive experience in driving global marketing strategy, demand generation, brand development, and digital transformation for B2B technology and SaaS companies. She is recognized for her ability to build and lead high-performing teams, develop innovative go-to-market strategies, and leverage data-driven insights to achieve significant revenue growth and market share expansion. Kristi has a strong track record in scaling marketing operations, enhancing customer acquisition and retention, and positioning companies for leadership in competitive markets. Her expertise spans across various facets of marketing including product marketing, content strategy, corporate communications, and partner marketing.
Professional Summary
Kristi Vandergriff's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Chief Marketing Officer Leadership
Successfully led global marketing organizations as CMO for multiple technology companies (e.g., Alteryx, Billtrust, Nintex), responsible for defining and executing comprehensive marketing strategies that aligned with business objectives and drove substantial growth.
Revenue Growth & Demand Generation Excellence
Consistently delivered significant improvements in lead generation, pipeline development, and customer acquisition, contributing directly to multi-million dollar revenue increases and accelerated sales cycles through innovative campaigns and digital marketing initiatives.
Brand Transformation and Market Positioning
Spearheaded major brand revitalizations and market repositioning efforts, enhancing brand visibility, equity, and perception, successfully differentiating companies in crowded marketplaces.
Building High-Performance Marketing Teams
Proven ability in recruiting, developing, and mentoring top-tier marketing talent, fostering collaborative and results-driven cultures that empower teams to achieve exceptional outcomes.
Digital Marketing and MarTech Savvy
Expertly leveraged modern marketing technologies and digital channels (SEO, SEM, social media, content marketing, marketing automation) to optimize customer journeys and marketing ROI.
Educational Background
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Company Overview
Sunbelt Rentals, Inc.Sunbelt Rentals is one of the largest equipment rental companies in North America. They provide a wide array of rental equipment and solutions for industrial, commercial, residential, and municipal customers, including general construction equipment, industrial tools, pumps, power generation, climate control, trench shoring, and scaffolding. Their focus is on providing reliable equipment, readily available, and supported by expert service to help customers complete their projects safely and efficiently.
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