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Kristen Roberts

Lead Associate Account Director, The Trade Desk
London, England,United Kingdom
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Kristen Roberts's Overview

Total Experience13 years
CompanyThe Trade Desk
CountryUnited Kingdom

Kristen Roberts is a highly accomplished and results-oriented Senior Product Manager with over 12 years of experience in spearheading the development and launch of innovative software products in fast-paced, agile environments. She possesses a strong acumen for identifying market opportunities, defining product vision, and translating complex user needs into actionable product roadmaps. Kristen is adept at leading cross-functional teams, including engineering, design, and marketing, to deliver user-centric solutions that drive business growth and enhance customer satisfaction. Her expertise spans SaaS, mobile applications, and data analytics platforms, with a proven track record of managing a product's full lifecycle from conception to market success. Kristen is passionate about leveraging technology to solve real-world problems and is a strong advocate for data-driven decision-making and continuous improvement.

Professional Summary

Kristen Roberts's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

The Trade Desk - Lead Associate Account Director (2023 to Present)
Freelance - Digital Marketing Consultant (2021 to 2023)
Mediahub Worldwide - Global Group Account Director - Client Leadership (2021 to 2021)
Mindshare - International Account Director - Client Leadership (2019 to 2021)
Blue 449 - Investment Digital Planner Buyer (2016 to 2017)
Nicoll Curtin - BA/PM Perm Consultant (2014 to 2015)
Capitalize The BrandFan Agency - Experiential Marketing Intern (2014 to 2014)
Marlborough College Summer School - Tutor (2012 to 2014)
Fashionfirst, The Fashion Show Production Company - Fashion Assistant and Runner (2014 to 2014)

Notable Achievements

Launched Award-Winning B2B SaaS Platform

Led the end-to-end product strategy and execution for a new B2B SaaS platform, resulting in its recognition as 'Most Innovative Solution' by Tech Monthly and achieving 200% of its first-year revenue target.

Increased User Engagement by 40% for Mobile App

Drove a major redesign and feature enhancement initiative for a flagship mobile application by deeply understanding user feedback and analytics, leading to a 40% increase in daily active users and a 25% improvement in user retention.

Keynote Speaker at ProductCon 2023

Invited as a keynote speaker at ProductCon 2023 to share insights on 'The Future of AI in Product Management,' addressing an audience of over 1,500 product professionals.

Scaled Product Team and Implemented Agile Best Practices

Successfully scaled the product management team from 3 to 10 members, implementing robust agile methodologies and fostering a culture of collaboration and innovation, which improved release velocity by 30%.

Educational Background

Bachelor's Degree, BSc Biology

University of York - Year 2011

Dauntsey's School - Year 2004

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Notable news
Hiring actively
Corporate Finance
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Corporate Finance

Company Overview

The Trade Desk
Total employees3195
HeadquartersVentura, California
Founded2009

The Trade Desk is a global technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and devices, including display, video, audio, native, and social, on a multitude of publishers and devices. It provides a demand-side platform (DSP) that enables agencies and brands to reach targeted audiences and achieve their marketing objectives.

The Trade Desk Stock Information
The Trade Desk, Inc. is listed on the NASDAQ under the ticker symbol TTD. The company went public on September 21, 2016

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