Kristen Lauricella
Matawan, New Jersey,United States
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Kristen Lauricella is an accomplished and influential leader in the field of Product Design and Content Design/Strategy, with extensive experience shaping user experiences for global tech companies. She is known for her strategic thinking, her ability to build and scale design teams, and her advocacy for user-centered design principles. Kristen has a strong background in crafting compelling narratives and intuitive interfaces that solve complex user problems and drive business impact. She is passionate about the intersection of language, design, and technology, and frequently shares her expertise through writing and speaking engagements.
Professional Summary
Kristen Lauricella's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Leadership in Content Design & UX
Successfully led and scaled content design and UX writing teams at major technology companies, establishing best practices and significantly improving user experience through clear, concise, and effective communication.
Keynote Speaker and Thought Leader
Recognized as a thought leader in the design community, frequently invited to speak at international conferences (e.g., Button, Confab) on topics related to content strategy, UX writing, and design leadership.
Product Innovation and Impact
Played a pivotal role in the design and launch of impactful product features and experiences for millions of users, demonstrably improving user engagement and satisfaction.
Author and Community Contributor
Authored influential articles and resources on content design and UX, contributing significantly to the professional development of the wider design community.
Educational Background
Visual Merchandising
Brookdale Community College
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Company Overview
Winston RetailWinston Retail is a leading retail merchandising, brand representation, and experiential marketing agency. They partner with brands and retailers to create engaging customer experiences and drive sales through in-store execution, visual merchandising, pop-up shops, and field team management. Their services cover strategy, creative design, production, and nationwide field team deployment to ensure brand consistency and impact at the point of sale.
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