Kristen DiSanto
Wakefield, Rhode Island,United States
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Kristen DiSanto is a highly accomplished and strategic marketing leader with extensive experience in the B2B technology and SaaS sectors, particularly within Human Capital Management (HCM) and workforce management solutions. As the Vice President of Product & Solutions Marketing at UKG, she leads global teams responsible for developing and executing go-to-market strategies, product positioning, messaging, and sales enablement for UKG's diverse portfolio. Kristen is recognized for her ability to translate complex product features into compelling customer-centric value propositions, driving market awareness, demand generation, and revenue growth. She has a strong track record of building and mentoring high-performing teams and fostering a collaborative environment. Her expertise spans across GTM strategy, competitive analysis, market research, content strategy, and cross-functional leadership.
Professional Summary
Kristen DiSanto's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Leadership in Product & Solutions Marketing at UKG
Successfully leads global product and solutions marketing for UKG, a leading provider of HCM, payroll, HR service delivery, and workforce management solutions. Responsible for crafting and evangelizing the value proposition of UKG's offerings to diverse market segments.
Strategic Go-to-Market Execution
Develops and implements comprehensive go-to-market strategies for new product launches and existing solution enhancements, ensuring alignment across product, sales, and marketing teams to maximize market impact and customer adoption.
Team Building and Mentorship
Known for building, leading, and mentoring high-performing marketing teams, fostering a culture of innovation, collaboration, and continuous improvement, contributing significantly to the marketing organization's success.
Driving Market Awareness and Thought Leadership
Plays a key role in establishing UKG as a thought leader in the HCM and workforce management space through compelling content, strategic messaging, and effective communication strategies targeting customers, prospects, and industry influencers.
Educational Background
Bachelor of Arts, Speech Communications
University of Rhode Island
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Company Overview
The Washington Trust CompanyThe Washington Trust Company, a subsidiary of Washington Trust Bancorp, Inc., is the oldest community bank in the United States and one of the leading financial services companies in New England. Founded in 1800, it offers a comprehensive range of financial services, including commercial banking, personal banking, mortgage banking, and wealth management and trust services. Washington Trust is recognized for its commitment to customer service, community involvement, and providing tailored financial solutions to individuals, businesses, and organizations throughout Rhode Island, Connecticut, and Massachusetts.
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