Kristen Cook
Dallas, Texas,United States
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Kristen Cook is a results-oriented Senior Marketing Manager with over 10 years of experience in developing and executing innovative digital marketing strategies for SaaS and technology companies. She possesses a deep understanding of market analysis, brand development, content creation, SEO/SEM, and campaign management. Kristen is passionate about leveraging data-driven insights to optimize performance, enhance customer engagement, and drive significant revenue growth. Known for her collaborative leadership style, she excels at building and mentoring high-performing teams and fostering strong cross-functional relationships to achieve business objectives.
Professional Summary
Kristen Cook's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Exceeded Lead Generation Targets by 40%
Developed and implemented a multi-channel digital marketing campaign that surpassed lead generation goals by 40% within one fiscal year, contributing to a 25% increase in sales pipeline.
Successful Rebranding Initiative
Led a company-wide rebranding initiative, including market research, new brand identity development, and global rollout, resulting in a 15% increase in brand recognition and positive media sentiment.
Grew Organic Web Traffic by 70%
Overhauled content strategy and SEO practices, leading to a 70% increase in organic website traffic and a 50% improvement in search engine rankings for key terms over 18 months.
Launched Award-Winning Product Marketing Campaign
Conceptualized and executed an integrated product marketing campaign for a flagship product, which received the 'Best B2B Marketing Campaign' award from a leading industry publication and drove a 30% uplift in product adoption.
Educational Background
Juris Doctorate
Baylor University School of Law - Year 2002
BA, International Relations; BA, Spanish
Baylor University - Year 1998
Applied MBA Program for Attorneys, Sponsored by SMU Cox School of Business and Strasburger & Price, LLP - Year 2012
International Experience
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Company Overview
7-Eleven7-Eleven is an international chain of convenience stores, headquartered in Irving, Texas. Founded in 1927 as an ice house storefront in Dallas, it has grown into the world's largest convenience retailer, with over 83,000 stores in 19 countries. It's known for its iconic products like Slurpee drinks, Big Gulp fountain drinks, coffee, fresh-made daily sandwiches, and a wide variety of snacks and everyday essentials, often operating 24 hours a day, seven days a week.
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