Krista Shackelford
Charlotte Metro,United States
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Krista Shackelford is a dynamic and results-oriented Senior Product Leader with over 14 years of experience in developing and launching innovative software solutions and digital products. Currently based in the San Francisco Bay Area, she has a proven track record of driving product vision, strategy, and execution for both startups and established tech companies. Krista excels at identifying market opportunities, understanding user needs through qualitative and quantitative research, and translating complex technical concepts into user-friendly experiences. She is passionate about building high-performing, collaborative teams and fostering a culture of continuous improvement and data-driven decision-making. Her expertise spans SaaS, mobile applications, and e-commerce platforms, with a strong focus on user experience (UX) and agile development methodologies.
Professional Summary
Krista Shackelford's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Launch of Flagship SaaS Platform
Spearheaded the end-to-end development and go-to-market strategy for a new enterprise SaaS platform, acquiring 50+ key clients within the first year and exceeding revenue targets by 20%.
Increased User Engagement by 40%
Championed a major redesign of a core mobile application based on user feedback and A/B testing, resulting in a 40% increase in daily active users and a 25% improvement in user retention rates.
Speaker at Tech Innovators Conference 2023
Selected as a keynote speaker to present on 'The Future of AI in Product Management' at the annual Tech Innovators Conference, sharing insights with over 500 industry professionals.
Secured Series B Funding Round
Played a pivotal role in developing the product roadmap and strategy presentations that were instrumental in securing a $25M Series B funding round for a high-growth tech startup.
Educational Background
Bachelor of Arts, Communication - Public Relations
North Carolina State University
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Company Overview
The Trade DeskThe Trade Desk is a global technology company that empowers ad buyers. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across various ad formats and channels, including display, video, audio, native, and social, on computers, mobile devices, and connected TV. It offers a transparent marketplace for ad inventory and data, helping advertisers reach their target audiences more effectively and measure campaign performance with precision.
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