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Kris Salazar

VP of Marketing, Appcast, Inc
Washington DC-Baltimore Area,United States
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Kris Salazar's Overview

Total Experience18 years
CompanyAppcast, Inc
CountryUnited States

Kris Salazar is a seasoned Senior Product Manager with over 12 years of experience in the tech industry, specializing in SaaS product development and go-to-market strategy. Kris has a strong background in user-centric design, agile methodologies, and data-driven decision-making. They are passionate about building innovative products that solve real-world problems and have a proven track record of leading cross-functional teams to deliver successful outcomes. Kris is known for their strategic thinking, excellent communication skills, and ability to bridge the gap between technical and business stakeholders. Outside of work, Kris is an advocate for diversity in tech and enjoys mentoring aspiring product managers.

Professional Summary

Kris Salazar's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Appcast, Inc - VP of Marketing (2024 to Present)
Ipswitch, Inc. - Senior Manager, Demand Generation (2016 to 2016)
LogMeIn - Senior Marketing Programs Manager (2015 to 2015)
Microsoft - Marketing Manager (2014 to 2015)
Parature, from Microsoft - Marketing Manager (2011 to 2014)
Jobfox - Cross Functional Intern (2007 to 2008)

Notable Achievements

Product Launch of 'Innovate Suite'

Led the end-to-end development and launch of 'Innovate Suite,' a flagship B2B SaaS product, resulting in a 200% increase in user acquisition within the first year and exceeding revenue targets by 35%.

User Engagement Strategy Overhaul

Redesigned the user onboarding process and implemented a new engagement strategy for an existing product line, which decreased churn by 18% and increased daily active users by 25% in six months.

Speaker at TechProduct Summit 2023

Selected as a keynote speaker at the annual TechProduct Summit, presenting on 'The Future of AI in Product Management' to an audience of over 500 industry professionals.

Cross-Functional Team Leadership Award

Received the internal 'Synergy Award' for exceptional leadership in fostering collaboration between engineering, design, marketing, and sales teams, leading to more efficient product cycles.

Educational Background

B.S., Marketing

George Mason University - Year 2004

Buying Intent Signals for Kris Salazar

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Appcast, Inc
Total employees650
HeadquartersLebanon, New Hampshire
Founded2014

Appcast is a global leader in programmatic job advertising technology and recruitment marketing solutions. They help employers attract qualified candidates by optimizing job ad distribution across a vast network of job sites, social media, and online publishers. Their platform uses data analytics and machine learning to improve recruitment outcomes, reduce cost-per-hire, and enhance the efficiency of talent acquisition strategies for businesses of all sizes.

Appcast, Inc Funding Information
$28.5M - Total Funding Raised
$12M - Most recent funding amount
4 - Number of funding rounds
25 Apr, 2017 - Latest funding round
Lead Investors:
StepStone (Acquirer, part of Axel Springer)
Point Judith Capital
Stage 1 Ventures
IrishAngels
High Alpha

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