Rand Schulman

CEO/Chairman, DMscore
Palo Alto, California,United States
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Who Is Rand Schulman?

Total Experience33 years
CompanyDMscore
CountryUnited States

Rand Schulman is a highly influential figure and pioneer in the fields of digital analytics and marketing technology (MarTech). With a career spanning over two decades, he is best known for co-founding WebSideStory (later acquired by Omniture, then Adobe), one of the first enterprise web analytics companies, which played a crucial role in shaping the early digital measurement landscape. He later served as Chief Marketing Officer (CMO) for Coremetrics (acquired by IBM), another key player in web analytics and marketing optimization. Schulman also brought his expertise to the communications world as CMO for Ketchum, driving digital transformation. He is recognized for his visionary leadership, his ability to translate complex data into actionable marketing strategies, and his significant contributions to the evolution of how businesses understand and engage with their customers online. He is a frequent speaker and thought leader on topics related to data-driven marketing, customer experience, and the future of digital engagement.

Rand Schulman LinkedIn pageCompany Website

How Did Rand Schulman's Career Path Shape Their Journey?

Rand Schulman's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

DMscore - CEO/Chairman(2016 to Present)
Efectyv Digital - Management Consultant & Partner Efectyv Digital(2011 to 2015)
InsideView, A Demandbase Company - CMO(2007 to 2010)
Unica Corporation (IBM) - General Manager - Internet Products(2007 to 2007)
WebSideStory (Adobe) - CMO(2003 to 2007)
Webtrends - Strategy and Products(2001 to 2003)
Vizy Interactive - EVP / CMO(2000 to 2001)
Keylime (Yahoo!) - CEO(1997 to 2000)
TriTeal Corp. - EVP/ VP Marketing(1994 to 1997)
Pages Software - VP Sales/Marketing(1990 to 1993)

What Are Rand Schulman's Key Achievements?

Co-founder of WebSideStory

Co-founded WebSideStory in the late 1990s, one of the pioneering enterprise web analytics companies. This venture significantly influenced the early development of the digital measurement industry and helped businesses understand online user behavior.

CMO at Coremetrics

Served as Chief Marketing Officer for Coremetrics, a leading web analytics and marketing optimization solutions provider. He was instrumental in shaping its market strategy and brand, contributing to its growth and eventual acquisition by IBM.

Digital Transformation Leadership at Ketchum

As Chief Marketing Officer of Ketchum, a global communications firm, he spearheaded the company's digital transformation, integrating data analytics and digital strategies into its core public relations and communications offerings.

Pioneer in Digital Analytics & MarTech

Widely recognized as a thought leader and early evangelist in the digital analytics and marketing technology space, contributing to industry best practices and shaping how organizations leverage data for marketing success.

Board Member and Advisor

Has served on the boards of and as an advisor to various technology companies, lending his expertise in marketing, strategy, and growth, particularly in the SaaS and MarTech sectors.

What's Rand Schulman's Educational Background?

Bachelor of Arts (BA) English/Journalism

University of the Pacific

Buying Intent Signals for Rand Schulman

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Company Overview

DMscore
Total employees30
HeadquartersTel Aviv
Founded2015

DMscore is an AI-powered platform offering automated digital due diligence solutions. It helps M&A professionals, Private Equity firms, and Family Offices evaluate the digital assets and online presence of companies, providing critical insights for investment and acquisition decisions by analyzing factors like web traffic, SEO performance, social media engagement, and online reputation.

Company Website
DMscore Funding Information
Undisclosed Amount - Total Funding Raised
Undisclosed Amount - Most recent funding amount
2 - Number of funding rounds
Jan 1, 2024 - Latest funding round
Lead Investors:
TheNetFork
Fusion LA

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