highperformr logo

Kate Alexander

Chief Financial Officer, Frida
Miami-Fort Lauderdale Area,United States
Find Kate Alexander's Email
Find Kate Alexander’s Phone

Kate Alexander's Overview

Total Experience22 years
CompanyFrida
CountryUnited States

Kate Alexander is a results-driven Senior Product Manager with over 12 years of experience in conceptualizing, developing, and launching innovative software products in fast-paced tech environments. She possesses a strong background in user experience (UX) design, agile methodologies, and market analysis, enabling her to translate complex user needs into successful product strategies. Kate is passionate about building products that not only meet business objectives but also deliver exceptional value and delight to users. She excels at cross-functional team leadership, stakeholder management, and fostering a collaborative culture to drive product vision from ideation to market launch and beyond. Her expertise spans SaaS, mobile applications, and AI-driven platforms.

Professional Summary

Kate Alexander's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Frida - Chief Financial Officer (2023 to Present)
Chief - Chief Member (2021 to Present)
L'Oréal - Vice President, Finance (2020 to 2023)
Procter & Gamble - Group Finance Manager (2014 to 2016)
Ernst & Young - Assurance Intern (2005 to 2005)

Notable Achievements

Led Launch of AI-Powered Analytics Platform

Spearheaded the end-to-end product lifecycle for a new AI-powered analytics platform, resulting in a 40% increase in customer acquisition within the first year and a 25% improvement in user engagement metrics.

Product Strategy & Roadmap Redefinition

Redefined the product strategy and roadmap for a legacy mobile application, leading to a revitalized user experience, a 50% reduction in churn rate, and two industry awards for innovation in mobile UX.

Scaled Product Team & Processes

Successfully scaled the product management team from 3 to 10 members, implementing agile best practices and data-driven decision-making processes that improved development velocity by 30%.

Keynote Speaker at ProductCon 2023

Delivered a keynote presentation on 'Ethical AI in Product Development' at ProductCon 2023, sharing insights with over 1,000 product professionals and industry leaders.

Educational Background

MBA, Finance

Xavier University - Year 2008

BS, Finance

Miami University - Year 2003

Buying Intent Signals for Kate Alexander

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Frida
Total employees185
HeadquartersMiami
Founded2014

Frida is a rapidly growing company focused on creating innovative solutions and tools for parents to care for their babies and young children. They are known for addressing common, often uncomfortable, parenting challenges with practical, well-designed products in areas like infant grooming (e.g., NoseFrida the SnotSucker), health, postpartum recovery for moms, and toddler care. Their mission is to prepare parents for the unfiltered realities of parenthood.

Frida Funding Information
$7.1M - Total Funding Raised
$4.8M - Most recent funding amount
2 - Number of funding rounds
Sep 1, 2017 - Latest funding round
Lead Investors:
Carlyle Group (Acquired Majority Stake)
Forerunner Ventures
Struck Capital

Highperformr's free tools for company research

Find contact info

Get verified emails, phone numbers, and LinkedIn profile details

Find similar contacts

Discover contacts with similar roles, seniority, or companies

Perform deep contact research

Uncover insights like skills, work history, social links, and more

Discover, research and enrich contacts with Highperformr — Smarter, Faster

Explore contacts in-depth — from verified emails and phone numbers to LinkedIn activity, job changes, and more — all in one powerful view.

Highperformr AI helps you surface the right people and enrich your CRM with live, accurate contact insights so your teams can connect faster and close smarter.

  • Track signals like job change, promotion, and LinkedIn activity
  • Enrich contacts with verified email, phone, and social data instantly
  • Automate enrichment and updates with powerful workflows
  • Sync enriched contact info directly into your CRM and tools

Thousands of contacts — including decision-makers, influencers, and ICP matches — are just a search away.

Thousands of companies, including, are just a search away.