Kim Wills
Florissant, Missouri,United States
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Kim Wills is a highly accomplished Senior UX Designer with over 12 years of experience in crafting intuitive and engaging digital experiences. She specializes in user-centered design methodologies, transforming complex user needs into elegant and effective solutions across web and mobile platforms. Kim is passionate about leveraging user research, A/B testing, and data analytics to inform design decisions and drive product innovation. She has a strong background in interaction design, information architecture, and prototyping, and is adept at collaborating with cross-functional teams including product managers, engineers, and marketers to deliver high-impact products. Kim is known for her empathetic approach to design, always striving to be the advocate for the user while aligning with business objectives.
Professional Summary
Kim Wills's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Lead Designer for Award-Winning Mobile App 'ConnectSphere'
Led the end-to-end UX design process for 'ConnectSphere,' a social networking application. The app received the 'Best New Mobile App' award at the 2022 Tech Innovator Awards and saw a 50% increase in daily active users within 6 months of launch under her design leadership.
Redesign of E-commerce Checkout Flow, Increasing Conversion by 25%
Spearheaded the complete redesign of an e-commerce platform's checkout process, resulting in a 25% increase in conversion rates and a significant reduction in cart abandonment by simplifying user steps and enhancing clarity.
Established and Scaled UX Research Practice
Pioneered and built the UX research practice at Innovatech Solutions, developing standardized methodologies, training junior designers, and integrating user feedback loops into the agile development cycle, leading to more data-driven product decisions.
Speaker at 'Design Forward 2023' Conference
Invited speaker at the 'Design Forward 2023' international conference, where she presented on 'The Future of Empathetic AI in User Experience Design', sharing insights with over 500 industry professionals.
Educational Background
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Company Overview
H&R BlockH&R Block, Inc. is a leading American tax preparation company, operating primarily in the United States, Canada, and Australia. Founded in 1955 by brothers Henry W. Bloch and Richard Bloch, the company offers a comprehensive range of tax return preparation services for individuals, small businesses, and self-employed individuals. From an end-user perspective, H&R Block provides accessible tax help through various channels: in-person assistance at their numerous retail offices, user-friendly digital do-it-yourself (DIY) tax software (like H&R Block Tax Software), and virtual tax preparation where clients can work with a tax professional remotely. They aim to simplify the complexities of tax filing, help clients maximize their refunds or minimize their tax liabilities, and provide year-round support for various tax situations. Beyond tax preparation, they also offer related financial products and services.
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