Farhan Kidwai
Princeton, New Jersey,United States
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Farhan Kidwai is a distinguished Go-to-Market (GTM) leader and investor with over 20 years of experience in scaling B2B SaaS companies. He is currently a General Partner at GTMfund, a venture capital firm focused on investing in early-stage B2B SaaS companies with a strong GTM strategy. Before co-founding GTMfund, Farhan served as the Chief Revenue Officer (CRO) at Plaid, where he was instrumental in building and scaling their sales organization, driving significant revenue growth, and expanding their market presence. Prior to Plaid, he held the position of VP of Sales at Amplitude, contributing to its rapid expansion and establishing it as a leader in product analytics. Farhan is recognized for his expertise in building high-performing sales teams, developing effective GTM strategies, and fostering robust customer relationships in competitive technology landscapes. He is passionate about helping founders navigate the complexities of scaling their businesses.
Professional Summary
Farhan Kidwai's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Co-founded GTMfund
Co-founded GTMfund, an early-stage venture fund investing in B2B SaaS companies, leveraging his extensive GTM expertise to support portfolio companies in their growth.
Scaled Revenue as CRO at Plaid
As Chief Revenue Officer at Plaid, Farhan led the company's revenue organization through a period of hyper-growth, significantly expanding its customer base and market share in the fintech industry.
Key Sales Leadership at Amplitude
Served as VP of Sales at Amplitude, where he was pivotal in scaling the sales team and operations, contributing significantly to the company's market leadership in product analytics.
Champion for GTM Excellence
Widely recognized as an expert in Go-to-Market strategies, frequently sharing insights and advising startups on building efficient and scalable sales and marketing engines.
Educational Background
BBA, Marketing
AMC Bangalore - Year 1998
H.S.S
Colvin Taluqdars' College. Lucknow - Year 1995
10th
St Anthony's School - Year 1994
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Company Overview
Atlas SystemsAtlas Systems is a software development company specializing in creating solutions for libraries and archives. They are known for products like ILLiad (interlibrary loan management), Ares (course reserves management), and Aeon (special collections and archives management), designed to enhance efficiency and access to information for educational and research institutions.
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