Kevin Roberts
Tampa, Florida,United States
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Kevin Roberts is a dynamic and influential business leader, author, and speaker, renowned for his transformative role as CEO Worldwide of Saatchi & Saatchi from 1997 to 2014, and later as Chairman until 2016. He is the innovative mind behind the 'Lovemarks' marketing concept, which posits that brands can create deep emotional connections with consumers, moving beyond mere brand loyalty. Born in Lancaster, England, Roberts has had a global career spanning leadership roles at companies like Procter & Gamble, PepsiCo, and Lion Nathan. He is known for his energetic leadership style, his focus on creativity and inspiration, and his ability to build high-performing teams. Roberts has also authored several influential books on business, leadership, and branding, sharing his insights with a global audience. He continues to engage in speaking, consulting, and academic roles.
Professional Summary
Kevin Roberts's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
CEO Worldwide of Saatchi & Saatchi
Led the global advertising agency for 17 years (1997-2014), significantly enhancing its creative output, global reach, and financial performance. He continued as Chairman until 2016.
Creator of 'Lovemarks' Concept
Developed and popularized the 'Lovemarks' theory, a groundbreaking marketing concept detailed in his best-selling book 'Lovemarks: The Future Beyond Brands,' shifting focus to emotional connections.
Author of Multiple Bestselling Books
Authored influential books including 'Lovemarks,' 'Sisomo,' 'Peak Performance: Business Lessons from the World's Top Sports Organizations,' and '64 Shots: Leadership in a Crazy World.'
Global Business Leadership
Held significant leadership positions at major international companies such as Procter & Gamble (Europe and Middle East), Pepsi-Cola (Canada and Middle East), and Lion Nathan (Australasia).
Honorary Professor and Educator
Has served as Honorary Professor of Innovation and Creativity at the University of Waikato Management School in New Zealand and similar roles at other academic institutions, sharing his expertise with future leaders.
Educational Background
Business Management
Jacksonville University
Sports Management
University of North Florida
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Company Overview
3on3 Live3on3 Live, also commonly known as Live 3on3, is an organization dedicated to promoting and organizing 3-on-3 basketball tournaments and leagues, primarily targeting youth and amateur players. They focus on creating a fun, competitive, and well-structured environment for athletes to develop their skills, sportsmanship, and love for the game. Their events often span various age groups and skill levels, providing accessible basketball experiences in local communities, particularly in the Atlanta metropolitan area.
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