Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Kevin Iaquinto is a seasoned marketing executive with over 25 years of experience, primarily in the SaaS software industry. He currently serves as the Chief Marketing Officer at Coupa Software. Known for his metrics-driven approach and award-winning leadership, Kevin has a proven track record of building high-performing teams and establishing category-leading brands. He has successfully guided global organizations through significant growth phases, IPOs, and strategic acquisitions. Prior to Coupa, he held CMO positions at CommerceHub, Blue Yonder, Deltek, Software AG, webMethods, Manugistics, Mercator Software, Global Crossing, Metiom, SAGA Software, demonstrating a diverse and extensive career in marketing leadership.
Kevin Iaquinto's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Served as Chief Marketing Officer for five leading private and public SaaS software companies.
25+ year track record of value creation in marketing leadership roles.
Expertise in building high-performing teams and creating category-leading brands.
Led global organizations through significant growth phases, IPOs, and strategic acquisitions.
Franklin & Marshall College - Year 1987
LaSalle College High School - Year 1983
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Coupa Software provides a cloud-based Business Spend Management (BSM) platform. It offers solutions for procurement, invoicing, expenses, payments, and supply chain design and planning, helping companies gain visibility into and control over their spending.
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