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Kevin Beales is a highly experienced entrepreneur and leader in the SaaS and sales technology space. He is best known as the co-founder and former CEO of Refract, an AI-powered sales conversation intelligence platform, which he successfully scaled and led to its acquisition by Allego in 2020. Prior to Refract, Kevin founded TheValueChain, a sales performance consultancy, which was also acquired by the Allan Gray Orbis Foundation. His expertise lies in building and scaling B2B SaaS companies, go-to-market strategy, sales coaching, and leveraging AI to improve sales outcomes. Kevin is passionate about helping sales teams enhance their performance through actionable insights. Currently, he is active as an advisor, mentor, and investor for early-stage tech startups, sharing his wealth of experience to help others succeed in the competitive tech landscape.
Kevin Beales's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Co-founded Refract in 2015, an innovative platform using AI to analyze sales conversations and provide coaching insights. As CEO, he led the company's growth, product development, and market strategy, culminating in a successful acquisition by Allego, a leading sales enablement provider, in 2020.
Founded TheValueChain in 2007, a sales training and performance improvement consultancy. He grew the business significantly before it was acquired by the Allan Gray Orbis Foundation, demonstrating his early entrepreneurial acumen and ability to build valuable companies.
Recognized for his contributions to the SaaS and sales technology industry, particularly in pioneering AI applications for sales coaching and conversation intelligence. He has a strong track record of identifying market needs and building innovative solutions.
Post-acquisition of Refract, Kevin has been actively involved in the startup ecosystem, providing guidance, mentorship, and investment to early-stage technology companies, particularly in the SaaS sector, helping them navigate growth and funding challenges.
Sheffield Hallam University - Year 1993
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
MySalesCoach.ai is an AI-powered platform designed to help sales teams improve their performance by providing personalized coaching and feedback on sales calls. It analyzes sales interactions to identify strengths, weaknesses, and areas for improvement, offering actionable insights and recommendations. For sales representatives, it acts as a virtual coach, helping them refine their pitch, objection handling, and closing techniques. For sales managers, it offers a scalable way to monitor team performance, identify coaching opportunities, and ensure consistent messaging, ultimately aiming to boost sales productivity and revenue.
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