Kevin Beales

Founder & CEO, MySalesCoach
Newcastle Upon Tyne, England,United Kingdom
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Who Is Kevin Beales?

Total Experience46 years
CompanyMySalesCoach
CountryUnited Kingdom

Kevin Beales is a highly experienced entrepreneur and leader in the SaaS and sales technology space. He is best known as the co-founder and former CEO of Refract, an AI-powered sales conversation intelligence platform, which he successfully scaled and led to its acquisition by Allego in 2020. Prior to Refract, Kevin founded TheValueChain, a sales performance consultancy, which was also acquired by the Allan Gray Orbis Foundation. His expertise lies in building and scaling B2B SaaS companies, go-to-market strategy, sales coaching, and leveraging AI to improve sales outcomes. Kevin is passionate about helping sales teams enhance their performance through actionable insights. Currently, he is active as an advisor, mentor, and investor for early-stage tech startups, sharing his wealth of experience to help others succeed in the competitive tech landscape.

How Did Kevin Beales's Career Path Shape Their Journey?

Kevin Beales's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

MySalesCoach - Founder & CEO(2023 to Present)
Altitude Angel - Non Exec Director(2015 to Present)
Refract - Founder & CEO(2015 to 2023)
Allego - VP & GM(2015 to 2023)
The Test Factory - Founder & Managing Director(2007 to 2014)
The Communicator Corporation - Head of Business Development(2004 to 2007)
MPP Global Solutions - Business Development Director(2003 to 2004)
Sunderland AFC - New Media Manager(2001 to 2003)
adidas UK - New Media Manager(1998 to 2001)

What Are Kevin Beales's Key Achievements?

Co-founder & CEO of Refract, Successful Acquisition by Allego

Co-founded Refract in 2015, an innovative platform using AI to analyze sales conversations and provide coaching insights. As CEO, he led the company's growth, product development, and market strategy, culminating in a successful acquisition by Allego, a leading sales enablement provider, in 2020.

Founder & CEO of TheValueChain, Successful Acquisition

Founded TheValueChain in 2007, a sales training and performance improvement consultancy. He grew the business significantly before it was acquired by the Allan Gray Orbis Foundation, demonstrating his early entrepreneurial acumen and ability to build valuable companies.

SaaS Entrepreneur and Thought Leader

Recognized for his contributions to the SaaS and sales technology industry, particularly in pioneering AI applications for sales coaching and conversation intelligence. He has a strong track record of identifying market needs and building innovative solutions.

Startup Advisor, Mentor, and Investor

Post-acquisition of Refract, Kevin has been actively involved in the startup ecosystem, providing guidance, mentorship, and investment to early-stage technology companies, particularly in the SaaS sector, helping them navigate growth and funding challenges.

What's Kevin Beales's Educational Background?

Degree Program

Sheffield Hallam University - Year 1993

Buying Intent Signals for Kevin Beales

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Notable news
Hiring actively
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Company Overview

MySalesCoach
Total employees18
HeadquartersLondon
Founded2020

MySalesCoach.ai is an AI-powered platform designed to help sales teams improve their performance by providing personalized coaching and feedback on sales calls. It analyzes sales interactions to identify strengths, weaknesses, and areas for improvement, offering actionable insights and recommendations. For sales representatives, it acts as a virtual coach, helping them refine their pitch, objection handling, and closing techniques. For sales managers, it offers a scalable way to monitor team performance, identify coaching opportunities, and ensure consistent messaging, ultimately aiming to boost sales productivity and revenue.

MySalesCoach Funding Information
Unknown - Total Funding Raised
$4M - Most recent funding amount
2 - Number of funding rounds
May 21, 2024 - Latest funding round
Lead Investors:
Stage 2 Capital
Andreessen Horowitz
Atomico
Hoxton Ventures

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