Kevin Roddy
Greater Philadelphia,United States
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Kevin Roddy is a highly acclaimed and influential figure in the advertising industry, renowned for his creative leadership and ability to build iconic brands. With a career spanning over three decades, he has held top creative positions, including Chief Creative Officer, at some of the world's most prestigious advertising agencies such as Saatchi & Saatchi, Publicis, and Havas. Roddy is known for his innovative thinking, compelling storytelling, and his work on numerous award-winning campaigns for global clients like Miller Lite (famous for the 'Man Laws' campaign), Procter & Gamble, and General Mills. He has a strong track record of mentoring creative talent and driving transformative results for businesses through impactful advertising. He is often sought after as an industry speaker and awards show judge.
Professional Summary
Kevin Roddy's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Iconic 'Man Laws' Campaign for Miller Lite
Conceived and led the highly successful and culturally resonant 'Man Laws' advertising campaign for Miller Lite, which significantly boosted brand visibility and sales.
Chief Creative Officer at Major Global Agencies
Served as Chief Creative Officer (CCO) at leading international advertising agencies including Saatchi & Saatchi New York, Publicis Seattle, and Arnold Worldwide, overseeing creative output for numerous high-profile brands.
Multiple Cannes Lions Winner
His work has been recognized with numerous prestigious industry awards, including multiple Cannes Lions, Clios, and One Show Pencils, affirming his status as a top creative talent.
Agency Turnaround and Growth
Known for his ability to revitalize creative departments and lead agencies to new business wins and creative recognition.
Jury Member for Prestigious Advertising Awards
Frequently invited to serve as a jury member for top advertising industry awards shows, recognizing his expertise and standing in the creative community.
Educational Background
Master of Business Administration (M.B.A.), Finance
Villanova University - Year 1991
Bachelor of Arts - BA, Economics
LaSalle University - Year 1977
High School, College/University Preparatory and Advanced High School/Secondary Diploma Program
LaSalle College High School - Year 1973
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Company Overview
Meridian Bank PAMeridian Bank is a full-service, Pennsylvania state-chartered commercial bank, and a subsidiary of Meridian Corporation. Headquartered in Malvern, Pennsylvania, Meridian primarily serves communities in Southeastern Pennsylvania, the Lehigh Valley, Southern New Jersey, Delaware, and Maryland. They offer a comprehensive range of banking, wealth management, and mortgage services tailored to businesses, professionals, and retail customers. Known for its customer-centric approach, local decision-making, and innovative financial solutions, Meridian Bank aims to provide a superior banking experience by combining modern technology with personalized service.
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