Kerrie Smith
Dayton Metropolitan Area,United States
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Kerrie Smith is a seasoned Digital Marketing and Content Strategist with over 12 years of experience in crafting compelling narratives and driving impactful online campaigns for global brands and innovative startups. She excels in leveraging data-driven insights to develop comprehensive content strategies that enhance brand visibility, engage target audiences, and achieve significant ROI. Kerrie is proficient in SEO/SEM, social media marketing, email marketing, content creation, and analytics. She is passionate about the evolving digital landscape and is known for her creative approach to problem-solving and her ability to lead cross-functional teams to success.
Professional Summary
Kerrie Smith's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Global Campaign Lead for 'InnovateX Launch'
Spearheaded the global digital marketing campaign for the 'InnovateX' product launch, resulting in a 150% increase in qualified leads and a 60% uplift in social media engagement within the first quarter post-launch.
Content Strategy Overhaul Award
Revitalized a major client's content strategy, leading to a 75% growth in organic website traffic and a 40% improvement in search engine rankings for key terms within 12 months.
Speaker at Digital Summit 2023
Invited speaker at the 'Digital Marketing Future Summit 2023,' where she presented on 'The Power of AI in Personalized Content Marketing,' receiving outstanding feedback for her insights and practical takeaways.
Team Mentor of the Year 2022
Recognized internally as 'Team Mentor of the Year' for her dedication to coaching junior marketers and fostering a collaborative and growth-oriented team environment.
Educational Background
Bachelor's degree, Marketing
Miami University
Revere High School
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Company Overview
WesBancoWesBanco, Inc. is a diversified, multi-state bank holding company. Its banking subsidiary, WesBanco Bank, Inc., operates branches and ATMs throughout West Virginia, Ohio, Western Pennsylvania, Kentucky, Southern Indiana, and Maryland. WesBanco offers a comprehensive range of financial services, including personal and business banking, loans, trust and investment services, and wealth management, dedicated to serving the financial needs of its communities.
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