Kendall 'Ken' Day Garff was an American entrepreneur and philanthropist, best known as the founder of the Ken Garff Automotive Group. He established his first automotive business in 1932 in downtown Salt Lake City, Utah, initially as a small service station and Studebaker dealership. Garff built his company on principles of integrity, hard work, and a strong focus on customer satisfaction, which he famously encapsulated in the motto, 'Treat people right.' This philosophy laid the foundation for what would become one of the largest and most respected privately-held automotive dealership groups in the United States. His vision and leadership transformed a modest local business into a multi-state enterprise, renowned for its ethical practices and community involvement. While he passed away in 1997, his legacy continues through the company's ongoing success, its commitment to the 'We Hear You' customer service initiative, and the philanthropic efforts of the Garff family and organization.
Kendall Day Garff's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Established the Ken Garff Automotive Group in 1932, starting with a single service station and Studebaker dealership in Salt Lake City, Utah, and grew it into a major automotive enterprise.
Successfully navigated the automotive industry for over six decades, expanding operations across multiple states and incorporating a diverse portfolio of automotive brands under the Ken Garff umbrella.
Instilled core values of honesty, integrity, and customer satisfaction ('Treat people right'), which became hallmarks of the Ken Garff brand and contributed to its long-term success and trusted reputation.
Known for his significant contributions to the community in Utah, supporting various local causes and fostering a culture of giving back, a tradition continued by the Garff family and the company, notably through initiatives like Keys to Success and Road to Success.
Created a multi-generational family business that continues to thrive and uphold his founding principles, employing thousands and serving countless customers across the nation.
Brigham Young University - Year 1993
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