Kendra Jameson Kaster
Dallas-Fort Worth Metroplex,United States
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Kendra Jameson Kaster is a dynamic and results-oriented Director of Digital Strategy with over 12 years of experience in architecting and executing comprehensive digital marketing campaigns that drive growth and enhance brand visibility. Currently based in Austin, Texas, Kendra has a proven track record of leveraging data analytics, SEO/SEM, content marketing, social media engagement, and emerging technologies to achieve outstanding business outcomes. She excels in leading and mentoring high-performing teams, fostering a collaborative environment, and translating complex market insights into actionable strategies. Kendra is passionate about customer-centric approaches and is adept at navigating the evolving digital landscape to build strong brand narratives and optimize customer acquisition and retention funnels for B2B and B2C markets.
Professional Summary
Kendra Jameson Kaster's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Multi-Channel Campaign Increasing Conversions by 40%
Spearheaded a company-wide integrated digital marketing campaign across paid search, social media, and email marketing, resulting in a 40% increase in qualified leads and a 25% uplift in overall sales conversion rates within 12 months.
Revitalized SEO Strategy, Boosting Organic Traffic by 150%
Overhauled and implemented a new SEO strategy focusing on technical SEO, content optimization, and quality link building, which led to a 150% increase in organic search traffic and improved search engine rankings for key competitive terms over an 18-month period.
Innovator of the Year Award - E-commerce Excellence 2021
Recognized with the 'Innovator of the Year' award for developing and launching a personalized customer journey mapping tool that enhanced user experience and increased customer lifetime value by 18%.
Speaker at Digital Summit Austin 2023
Invited as a keynote speaker at the Digital Summit Austin 2023, where she presented on 'The Future of AI in Personalized Marketing,' sharing insights with over 500 industry professionals.
Educational Background
Bachelor's Degree, Human Relations and Business
Amberton University - Year 2013
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Company Overview
Bank of AmericaBank of America is one of the world's leading financial institutions, serving a diverse range of clients from individual consumers and small businesses to large corporations and governments. It offers a comprehensive suite of products and services including banking, investing, asset management, and other financial and risk management solutions. For everyday users, this means access to checking and savings accounts, credit cards, mortgages, auto loans, and investment services through a vast network of retail branches, ATMs, and a robust online and mobile banking platform.
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