Kendra Manzo
New York City Metropolitan Area,United States
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Kendra Manzo is a results-oriented and strategic professional with over a decade of experience, specializing in digital transformation, product marketing, and customer experience strategy. She has a proven ability to lead cross-functional teams and deliver innovative solutions that drive business growth and market penetration. Kendra is known for her analytical mindset, her passion for understanding customer needs, and her skill in translating complex technical concepts into compelling value propositions. She thrives in dynamic environments and is committed to leveraging data-driven insights to achieve measurable outcomes and build lasting brand loyalty.
Professional Summary
Kendra Manzo's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Go-to-Market for Flagship Product
Successfully orchestrated the go-to-market strategy for a key enterprise software product, exceeding first-year revenue targets by 25% and achieving a 40% market share increase in the target segment within 18 months.
Digital Engagement Overhaul
Spearheaded a comprehensive overhaul of the company's digital engagement strategy, resulting in a 60% increase in qualified leads from online channels and a 35% improvement in customer satisfaction scores related to digital interactions.
Team Leadership and Mentorship Award
Recognized with an internal award for exceptional team leadership, fostering a collaborative environment, and mentoring junior team members, leading to improved team performance and retention.
Innovator of the Quarter
Awarded for developing a novel customer segmentation model that improved marketing campaign targeting efficiency by 20% and significantly reduced customer acquisition costs.
Educational Background
Bachelor of Arts (B.A.), Sociology
College of the Holy Cross - Year 2005
Certificate, Professional Musical Theatre
CAP21 - Year 2010
Other: Certificate in Management Essentials
Harvard Business School Online - Year 2019
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Company Overview
The Trade DeskThe Trade Desk is a global technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across various ad formats and channels, including display, video, audio, native, and social, on a multitude of devices such as computers, mobile devices, and connected TV. They provide advertisers and agencies with tools to reach targeted audiences and measure campaign performance effectively.
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