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Kelsey Haley

Director, Client Development , Basis Technologies
San Francisco Bay Area,United States
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Kelsey Haley's Overview

Total Experience25 years
CompanyBasis Technologies
CountryUnited States

Kelsey Haley is a dynamic and results-oriented Senior Product Manager with over 12 years of experience in the tech industry, specializing in SaaS solutions and mobile application development. She has a proven track record of successfully leading cross-functional teams to deliver innovative products that meet both user needs and business objectives. Kelsey is passionate about leveraging data analytics and user research to drive product strategy and create exceptional user experiences. She thrives in fast-paced, agile environments and is adept at navigating complex market landscapes to identify growth opportunities.

Professional Summary

Kelsey Haley's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Basis Technologies - Director, Client Development (2022 to Present)
Centro - Client Lead (2016 to Present)
Quantcast - Senior Account Manager (2014 to 2016)
Savvy Source - Director of Strategic Partnerships (2011 to 2012)
Bella Pictures - Account Executive (2009 to 2010)
The Barthwell Group, Inc. - Executive Assistant (2009 to 2009)
Vie Luxe International, LLC - Intern (2008 to 2008)

Notable Achievements

Global Launch of 'ConnectSphere' App

Led the product strategy, development, and go-to-market for 'ConnectSphere,' a social networking app that acquired 1 million users within the first 9 months post-launch and secured Series A funding.

Product Innovator of the Year 2021

Awarded 'Product Innovator of the Year' at Tech Solutions Inc. for spearheading a major platform overhaul that resulted in a 40% increase in user engagement and a 25% reduction in customer churn.

Keynote Speaker at 'Future of Product' Conference 2023

Invited as a keynote speaker to share insights on 'AI-Powered Personalization in Product Management,' addressing an audience of over 500 industry professionals.

Patent for Predictive Analytics Algorithm

Co-inventor of a patented predictive analytics algorithm (U.S. Patent No. X,XXX,XXX) used to forecast user behavior, significantly improving targeted marketing campaign effectiveness.

Educational Background

Bachelor of Arts, Double Major: American Culture & Women's Studies

University of Michigan - Year 2005

Marketing Certificate

University of California, Berkeley Extension Program - Year 2009

Buying Intent Signals for Kelsey Haley

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
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Corporate Finance

Company Overview

Basis Technologies
Total employees850
HeadquartersChicago
Founded2001

Basis Technologies offers a comprehensive, automated SaaS platform for digital media operations, unifying planning, buying, and analysis of advertising campaigns across all channels. Their technology aims to streamline workflows, enhance collaboration, and improve campaign performance for advertising agencies and brands, ultimately helping them manage complexity and drive better results from their digital advertising investments.

Basis Technologies Funding Information
$102.5M - Total Funding Raised
$25M - Most recent funding amount
4 - Number of funding rounds
17 May, 2023 - Latest funding round
Lead Investors:
Volition Capital
Vistara Growth
SVB Capital
CIBC Innovation Banking

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