Kelly Blankenship
Boston, Massachusetts,United States
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Kelly Blankenship is a dynamic and results-oriented leader with over 18 years of experience in strategic marketing, product management, and business development, primarily within the technology sector. She has a proven track record of launching successful products, building high-performing teams, and driving significant revenue growth in competitive markets. Kelly is recognized for her ability to translate complex technical concepts into compelling market narratives and for her passion for customer-centric innovation. She excels at cross-functional collaboration and is adept at navigating the evolving landscape of digital transformation.
Professional Summary
Kelly Blankenship's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Launched Award-Winning SaaS Platform
Led the cross-functional team responsible for the ideation, development, and go-to-market strategy of a new SaaS platform, resulting in acquisition of 10,000+ users in the first year and recognition as 'Most Innovative Solution' by TechCrunch.
Drove 200% Revenue Growth in Emerging Market
Developed and executed a market entry strategy for the APAC region, establishing key partnerships and tailoring product offerings, which led to a 200% increase in regional revenue over a two-year period.
Scaled Marketing Operations Globally
Restructured and expanded the global marketing department, implementing new MarTech stacks and agile methodologies, which improved campaign ROI by 35% and reduced lead generation costs by 20%.
Keynote Speaker at Industry Conferences
Frequently invited to speak at major industry conferences on topics such as digital transformation, the future of marketing technology, and customer-centric product design, establishing thought leadership in the space.
Educational Background
Bachelor of Science - BS, Industrial Technology
University of Texas at Tyler - Year 1988
Associate of Arts and Sciences - AAS, Electrical and Electronics Engineering
Tyler Junior College - Year 1986
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Company Overview
Burlington Stores, Inc.Burlington Stores, Inc., headquartered in Burlington, New Jersey, is a leading national off-price retailer of high-quality, branded apparel, footwear, accessories, and home goods. They offer customers significant savings on current-season, fashionable merchandise from well-known brands, operating hundreds of stores across the United States and Puerto Rico. Their business model focuses on delivering a 'treasure hunt' shopping experience with a rapidly changing assortment of products at compelling values.
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