Kelly Fowlie
El Segundo, California,United States
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Kelly Fowlie is an accomplished and passionate leader in Content Design and UX Writing with over a decade and a half of experience shaping user-centric product experiences. She excels at building and scaling high-performing content teams, fostering collaborative environments, and embedding content strategy deeply within the product development lifecycle. Kelly is known for her strategic thinking, her ability to translate complex concepts into clear and accessible language, and her commitment to creating intuitive and engaging digital products. She is a strong advocate for the user and believes in the power of words to drive business impact and enhance usability.
Professional Summary
Kelly Fowlie's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Content Design Team Leadership & Growth
Successfully built, scaled, and mentored global content design teams at leading tech companies, significantly enhancing the quality and consistency of UX writing across diverse product portfolios.
Development of Content Strategy & Systems
Pioneered and implemented comprehensive content strategies, style guides, and voice and tone principles, establishing robust frameworks for content creation and governance that improved user experience and brand coherence.
Champion for UX Writing Excellence
Acted as a key advocate and educator for the value of UX writing and content design within organizations, leading to greater integration of content expertise in product development processes and improved cross-functional collaboration.
Speaker and Thought Leader
Recognized as a thought leader in the content design community, frequently sharing insights and best practices at industry conferences and through online publications, contributing to the advancement of the field.
Educational Background
Bachelor of Arts, School of Media and Journalism
University of North Carolina at Chapel Hill - Year 2005
Certificate in Management Essentials
Harvard Business School Online - Year 2019
Certificate in Organizational Leadership
Harvard Business School Online - Year 2024
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Company Overview
The Trade DeskThe Trade Desk is a global technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, native, and social, on a multitude of devices such as computers, mobile devices, and connected TV. Their platform offers access to a wide range of inventory and data, enabling advertisers to reach their target audiences with precision and scale.
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