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Kelly Smith

Vice President Loss Prevention, TruStone Financial
Minneapolis, Minnesota,United States
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Kelly Smith's Overview

Total Experience38 years
CompanyTruStone Financial
CountryUnited States

Kelly Smith is a results-driven Senior Product Manager with over 12 years of experience in the tech industry, specializing in SaaS product development and go-to-market strategy. She has a proven track record of leading cross-functional teams to deliver innovative products that meet market demands and drive significant revenue growth. Kelly is passionate about user-centric design, data-driven decision-making, and fostering collaborative environments. She excels at translating complex technical concepts into clear, actionable plans and is adept at navigating the full product lifecycle, from ideation and market research to launch and iteration. Colleagues describe her as a strategic thinker with a keen eye for detail and a natural ability to inspire and motivate teams towards a common goal.

Professional Summary

Kelly Smith's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

TruStone Financial - Vice President Loss Prevention (2011 to Present)
TCF Bank - Vice President Loss Prevention (1987 to 2010)

Notable Achievements

Launched Flagship SaaS Product 'InnovateHub'

Led the end-to-end development and launch of 'InnovateHub,' a B2B SaaS platform for collaborative project management. Achieved 10,000+ active users and $1.5M ARR within the first 18 months post-launch, exceeding initial targets by 25%.

Redefined User Experience for Mobile App

Spearheaded a complete overhaul of the company's primary mobile application, resulting in a 40% increase in user engagement, a 30% improvement in app store ratings, and a 15% reduction in customer support tickets related to UI/UX issues.

Product Strategy of the Year Award 2021

Awarded 'Product Strategy of the Year' internally for developing and implementing a novel market segmentation strategy that identified and captured a previously untapped customer segment, leading to a 20% uplift in qualified leads.

Scaled Product Team & Processes

Successfully scaled the product management team from 3 to 8 members, implementing agile methodologies and streamlined workflows that improved development velocity by 35% while maintaining high product quality.

Educational Background

Buying Intent Signals for Kelly Smith

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

TruStone Financial
Total employees660
HeadquartersPlymouth
Founded1939

TruStone Financial is a member-owned credit union committed to providing a full range of financial services to its members. With roots dating back to 1939, it focuses on improving the financial well-being of its community through personalized service, competitive rates, and a comprehensive suite of products including banking, loans, mortgages, and investment services. They aim to be a trusted financial partner, helping individuals and families achieve their financial goals with a community-first approach.

TruStone Financial Funding Information
Not Applicable - Total Funding Raised
Not Applicable - Most recent funding amount
Not Applicable - Number of funding rounds
Not Applicable - Latest funding round
Lead Investors:
Not Applicable (Member-Owned Credit Union)

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