Kelly Sago is a results-driven and strategic marketing leader with over 18 years of experience, primarily focused on the B2B SaaS and technology industries. She has a proven track record of developing and executing comprehensive marketing strategies that accelerate revenue growth, enhance brand visibility, and drive customer acquisition. Kelly excels in building and mentoring high-performing marketing teams, fostering a collaborative and innovative environment. Her expertise spans demand generation, product marketing, content strategy, digital marketing, and go-to-market execution for both startups and established enterprises. She is passionate about leveraging data-driven insights to optimize marketing performance and achieve business objectives.
Kelly Sago's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully built and scaled marketing departments from the ground up, implementing processes and technologies that supported rapid company growth and market expansion.
Consistently exceeded targets for marketing-generated pipeline and revenue, directly contributing to significant year-over-year business growth in previous roles.
Led successful brand revitalization and market repositioning initiatives, enhancing brand equity and effectively differentiating products in competitive markets.
Designed and executed multi-channel demand generation programs that substantially increased lead volume and improved lead-to-customer conversion rates.
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Palmetto GBA is a leading provider of administrative services for the federal government's Medicare program and other healthcare initiatives. They specialize in processing medical claims, providing customer service to beneficiaries and healthcare providers, and offering healthcare IT solutions and support. As a subsidiary of BlueCross BlueShield of South Carolina, they manage and implement large-scale healthcare contracts, focusing on efficiency, accuracy, and compliance within the complex U.S. healthcare system.
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