Kelly McAlpin
Sutton, England,United Kingdom
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Kelly McAlpin is a dynamic and results-oriented Product Leader with over 12 years of experience in driving product strategy, development, and market launch for innovative SaaS and mobile applications. She possesses a strong acumen for identifying market opportunities, translating user needs into compelling product visions, and leading cross-functional teams to deliver high-impact solutions. Kelly is passionate about leveraging data analytics and user research to inform decision-making and iteratively improve product performance. Her collaborative leadership style fosters an environment of creativity and execution, consistently exceeding business objectives and enhancing user satisfaction. She is adept at stakeholder management, from engineering and design teams to executive leadership and external partners.
Professional Summary
Kelly McAlpin's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Launched Award-Winning B2B SaaS Platform
Led the end-to-end product lifecycle for a new B2B SaaS platform, achieving 'Best New Enterprise Solution' at the Tech Innovators Summit 2022 and acquiring 50+ enterprise clients within the first year, exceeding revenue targets by 30%.
Increased User Engagement by 40% for Mobile App
Drove a major redesign and feature enhancement initiative for a flagship consumer mobile application, resulting in a 40% increase in daily active users and a 25% improvement in user retention metrics within six months post-launch.
Scaled Product Team and Implemented Agile Methodologies
Successfully scaled the product management team from 3 to 10 members, establishing robust agile development processes and a culture of continuous improvement, which led to a 20% increase in development velocity.
Pioneered Data-Driven Personalization Features
Conceived and spearheaded the development of AI-powered personalization features, which increased average user session time by 15% and boosted conversion rates for targeted campaigns by 18%.
Educational Background
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Company Overview
Haymarket Media GroupHaymarket Media Group is a global specialist media, data, and information company. It creates and delivers content across various platforms, including print, digital, and live events, serving professional and consumer audiences in sectors like automotive (e.g., What Car?, Autocar), medical (e.g., GPonline, MIMS), marketing and communications (e.g., Campaign, PRWeek), business media, and horticulture. The company aims to connect specialist communities with content that informs, entertains, and inspires.
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