Kelly Culligan
Houston, Texas,United States
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Kelly Culligan is a highly accomplished and strategic product marketing leader with extensive experience in the technology sector, particularly within SaaS and B2B environments. She is currently the Global Head of Product Marketing at Asana, where she leads the team responsible for defining and executing go-to-market strategies for Asana's suite of work management solutions. Kelly is known for her ability to build and scale high-performing teams, drive product adoption, and translate complex technical features into compelling value propositions for customers. Her expertise spans market research, competitive analysis, messaging, positioning, sales enablement, and cross-functional leadership. Prior to Asana, she held significant product marketing roles at other leading tech companies, consistently contributing to growth and market presence.
Professional Summary
Kelly Culligan's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Global Head of Product Marketing at Asana
Leads and scales the global product marketing function for Asana, a leading work management platform, overseeing go-to-market strategy, product positioning, messaging, and sales enablement for its entire product portfolio to drive worldwide adoption and revenue growth.
Expertise in Go-To-Market Strategy for SaaS Products
Demonstrated success in developing and executing comprehensive go-to-market plans for innovative SaaS products, resulting in significant market share gains and customer acquisition.
Building and Mentoring High-Performing Teams
Recognized for her leadership in building, mentoring, and inspiring high-impact product marketing teams capable of navigating complex market dynamics and delivering exceptional results.
Driving Product Growth and Adoption
Instrumental in launching new products and features, effectively communicating their value to target audiences, and significantly increasing user engagement and adoption rates across various tech platforms.
Educational Background
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Company Overview
IHSIHS Markit was a global leader in information, analytics, and solutions for the major industries and markets that drive economies worldwide. The company delivered next-generation information, analytics, and solutions to customers in business, finance, and government, improving their operational efficiency and providing deep insights that lead to well-informed, confident decisions. It served a diverse range of industries including finance, energy, automotive, chemicals, and maritime. IHS Markit was formed in 2016 with the merger of IHS Inc. and Markit Ltd. and was acquired by S&P Global in 2022.
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