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Kelly Boyle

Group Vice President, Client Strategy & Insights, Basis Technologies
Chicago, Illinois,United States
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Kelly Boyle's Overview

Total Experience13 years
CompanyBasis Technologies
CountryUnited States

Kelly Boyle is an accomplished Data Scientist with 8 years of experience specializing in machine learning, predictive analytics, and big data technologies. She has a proven track record of developing and deploying data-driven solutions that drive business growth and operational efficiency across various industries, including tech and e-commerce. Kelly is passionate about translating complex datasets into actionable insights and is adept at utilizing Python, R, SQL, and cloud platforms like AWS and Azure. She thrives in collaborative environments and is committed to continuous learning and innovation in the field of data science.

Professional Summary

Kelly Boyle's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Basis Technologies - Group Vice President, Client Strategy & Insights (2022 to Present)
OMD USA - Director, Integrated Media Planning (2021 to 2021)
University of Illinois at Urbana-Champaign - Research Assistant (2013 to 2013)
News America Marketing - Sales Intern (2012 to 2012)
Illini Media - Sales Manager (2011 to 2011)

Notable Achievements

Lead Developer on Award-Winning Recommendation Engine

Spearheaded the development of a novel recommendation engine that increased user engagement by 30% and sales conversion by 15% for a major e-commerce platform, receiving an internal innovation award.

Published Research in Peer-Reviewed Journal

Co-authored and published a research paper on 'Advancements in Natural Language Processing for Sentiment Analysis' in the Journal of Data Science and Analytics, contributing to the academic understanding of the field.

Optimized Customer Churn Prediction Model

Re-engineered and optimized a customer churn prediction model, improving its accuracy by 22% and enabling proactive retention strategies that saved the company an estimated $2M annually.

Speaker at 'DataCon Global 2023'

Selected as a speaker at DataCon Global 2023, presenting on 'Ethical AI: Building Fair and Transparent Machine Learning Models' to an audience of industry professionals and researchers.

Educational Background

Bachelor of Science (B.S.), Advertising

University of Illinois at Urbana-Champaign

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Notable news
Hiring actively
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Corporate Finance

Company Overview

Basis Technologies
Total employees850
HeadquartersChicago
Founded2001

Basis Technologies offers a comprehensive SaaS platform for media automation and programmatic advertising. Their technology, Basis, helps marketing teams streamline operations, unify digital media planning and buying, and improve campaign performance across all channels. It provides tools for planning, activation, reporting, and financial reconciliation, aiming to make digital advertising more efficient and effective for agencies and brands.

Basis Technologies Funding Information
$52M - Total Funding Raised
$25M - Most recent funding amount
3 - Number of funding rounds
26 Jan, 2022 - Latest funding round
Lead Investors:
Silver Lake Waterman
FTV Capital
Vistara Growth

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