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Kelli VanHoever

Director of Client Services, Retail Merchandising Services, Inc.
Greater Minneapolis-St. Paul Area,United States
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Kelli VanHoever's Overview

Total Experience17 years
CompanyRetail Merchandising Services, Inc.
CountryUnited States

Kelli VanHoever is a highly accomplished technology executive currently serving as the Chief Information Officer (CIO) at Rock Central, the centralized fintech platform and services provider for Rocket Companies. In this pivotal role, she is responsible for the overarching technology strategy, infrastructure, and operations that power a suite of renowned brands including Rocket Mortgage, Rocket Homes, and Rocket Auto. With a career spanning over two decades primarily within the Rocket Companies ecosystem, Kelli has a deep understanding of the mortgage and financial technology landscape. She is known for her transformative leadership, driving innovation, and spearheading large-scale technology initiatives that enhance operational efficiency, customer experience, and data security. Her expertise encompasses areas like digital transformation, cloud computing, agile methodologies, and building high-performing technology teams focused on delivering cutting-edge solutions in a fast-paced industry.

Professional Summary

Kelli VanHoever's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Retail Merchandising Services, Inc. - Director of Client Services (2024 to Present)
Macy's - Senior Leadership Development (2015 to 2016)

Notable Achievements

Chief Information Officer, Rock Central

Leads the technology vision, strategy, and execution for Rock Central, the central technology and services provider for Rocket Companies, overseeing critical infrastructure, software development, and innovation initiatives for a multi-billion dollar enterprise.

Constellation Research's Business Transformation 150 (BT150) Honoree

Recognized in 2023 as one of the top global executives leading business transformation efforts within their organizations, highlighting her impact on leveraging technology for strategic change at Rocket Companies.

Crain's Detroit Business Notable Women in STEM

Acknowledged in 2023 for her significant contributions to the STEM fields and leadership within the technology sector in the Detroit metropolitan area, serving as an influential figure and role model.

Driving Digital Innovation in Mortgage Technology

Has been instrumental in advancing Rocket Mortgage's position as a leader in digital mortgage solutions through the development and implementation of innovative technologies, significantly improving the client experience and operational workflows.

Long-standing Tenure and Leadership within Rocket Companies

Demonstrated sustained leadership and growth within Rocket Companies (formerly Quicken Loans) since 1996, progressing through various technology leadership roles to become CIO, indicating deep expertise and consistent high performance.

Educational Background

Bachelor's degree, Retail Management

University of Minnesota - Year 2007

Bachelor of Arts (B.A.), Retail Management

University of Minnesota-Twin Cities - Year 2007

Buying Intent Signals for Kelli VanHoever

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Retail Merchandising Services, Inc.
Total employees2800
HeadquartersMaple Grove
Founded1985

Retail Merchandising Services, Inc. (RMS) is a national provider of in-store merchandising solutions for retailers and consumer packaged goods (CPG) companies. They specialize in executing a wide range of services including product resets, new store setups, fixture installations, promotional displays, product demonstrations, and ongoing retail support. RMS aims to help clients enhance brand presence, optimize product placement, ensure compliance, and improve the overall shopping experience to ultimately drive sales and customer satisfaction.

Retail Merchandising Services, Inc. Funding Information
not applicable - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
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