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Kelley McCotter

Senior Director, Client Services, The Trade Desk
New York City Metropolitan Area,United States
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Kelley McCotter's Overview

Total Experience15 years
CompanyThe Trade Desk
CountryUnited States

Kelley McCotter is a distinguished Staff Software Engineer with extensive experience in designing, building, and scaling complex distributed systems and observability solutions. He has a strong background working with leading technology companies like Google and Lightstep (now ServiceNow), where he focused on improving system reliability, performance monitoring, and telemetry. Kelley is known for his deep expertise in Site Reliability Engineering (SRE) practices, distributed tracing, and his contributions to open-source projects like OpenTelemetry. He is passionate about creating robust, scalable, and maintainable software that empowers developers and enhances operational excellence.

Professional Summary

Kelley McCotter's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

The Trade Desk - Senior Director, Client Services (2023 to Present)
NYIAX - Senior Vice President, Client Solutions (2022 to 2022)
AdParlor - Senior Manager, Client Services (2016 to 2017)
Ignited LLC - Digital Media Planner (2014 to 2014)
Hill Holliday - Integrated Media Planner (2012 to 2014)
Boston University AdLab - Account Executive (2010 to 2011)
Boston University - Orientation Student Advisor (2010 to 2011)
McKee Wallwork & Company - Account Management Intern (2009 to 2009)
CBRE - Marketing Intern (2007 to 2007)

Notable Achievements

Key Contributor to Observability Platforms

Played a pivotal role in the architecture and development of cutting-edge observability and monitoring platforms at Google and Lightstep, significantly improving the ability to diagnose and resolve issues in large-scale distributed systems.

Advocate and Developer for OpenTelemetry

Actively contributed to the OpenTelemetry project, a CNCF initiative, helping to define and implement open standards for telemetry data (traces, metrics, logs) to improve observability across the software industry.

Innovator in Distributed Tracing Solutions

Drove innovation in distributed tracing technologies, enabling deeper insights into application performance and behavior, which has been crucial for troubleshooting and optimizing microservices architectures.

Technical Leadership in SRE

Provided technical leadership and mentorship in Site Reliability Engineering, championing best practices for system stability, scalability, and efficiency within engineering teams.

Educational Background

BSBA - Marketing, Advertising

Questrom School of Business, Boston University

Certificate in Organizational Leadership

Harvard Business School Online - Year 2024

Albuquerque Academy

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
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Corporate Finance

Company Overview

The Trade Desk
Total employees3123
HeadquartersVentura
Founded2009

The Trade Desk is a global technology company that empowers ad buyers. Through its self-service, cloud-based platform, clients can create, manage, and optimize data-driven digital advertising campaigns across various ad formats and devices, including display, video, audio, native, and social, on a multitude of devices such as computers, mobile devices, and connected TV. It offers advertisers a transparent way to buy digital media and reach specific audiences effectively.

The Trade Desk Stock Information
The Trade Desk, Inc. is listed on the NASDAQ under the ticker symbol TTD. The company went public on September 21, 2016

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