Kelley Burton
United States,United States
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Kelley Burton is a dynamic and results-oriented Senior Marketing Director with over 15 years of experience in driving brand growth, digital strategy, and market penetration for technology companies. She has a proven track record of developing and executing innovative marketing campaigns that exceed engagement and revenue targets. Kelley is adept at leveraging data analytics to inform strategy, building and mentoring high-performing teams, and collaborating across functions to achieve shared business objectives. Her expertise spans B2B and B2C marketing, content creation, demand generation, and product marketing in fast-paced, competitive environments.
Professional Summary
Kelley Burton's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Market Expansion Initiative Lead
Spearheaded a market expansion initiative into three new international territories, resulting in a 25% increase in global lead generation within the first year.
Digital Transformation Project
Led the digital transformation of the company's marketing efforts, implementing a new CRM and marketing automation platform which improved campaign ROI by 40%.
Product Launch Excellence
Successfully orchestrated the go-to-market strategy for five key product launches, consistently exceeding initial sales forecasts by an average of 30%.
Team Leadership and Development Award
Recognized for outstanding leadership in mentoring and developing a marketing team that achieved the highest employee satisfaction scores in the department for two consecutive years.
Educational Background
B.S in Network and Communications Management
DeVry University - Year 2002
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Company Overview
Southside BankSouthside Bank is a community-focused financial institution headquartered in Tyler, Texas, operating as the primary subsidiary of Southside Bancshares, Inc. It offers a comprehensive range of financial services including personal and business banking, mortgage lending, trust services, and wealth management solutions to individuals, businesses, and municipalities primarily across East, North, Central, and Southeast Texas. The bank prides itself on its long-standing history and commitment to customer service and community involvement.
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