Keith Anderson
Los Angeles County, California,United States
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Keith Anderson is a seasoned expert and thought leader in e-commerce strategy, digital shelf analytics, and retail innovation. With over two decades of experience, he has been instrumental in helping global brands and retailers navigate the complexities of the online marketplace. He is known for his deep understanding of consumer behavior in digital channels, omni-channel strategy, and the impact of technology on commerce. Keith co-founded and was a Senior Vice President at Profitero, a leading e-commerce analytics company, where he guided product strategy and provided insights to Fortune 500 clients. He is a sought-after speaker at industry conferences and has authored influential content on the future of retail and digital commerce.
Professional Summary
Keith Anderson's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Co-founder and SVP Strategy & Insights at Profitero
Co-founded and led strategy for Profitero, a pioneering e-commerce analytics platform, significantly shaping how brands measure and improve their online performance until its acquisition.
Author and Thought Leader on 'The Digital Shelf'
Authored influential guides and frameworks on 'The Digital Shelf,' helping brands understand and optimize their presence across online retail channels to drive sales and market share.
Industry Speaker and Commentator
Recognized as a prominent voice in the e-commerce industry, frequently speaking at major conferences (e.g., Shoptalk, NRF) and contributing to leading publications on retail technology and digital transformation.
Strategic Advisor to Brands and Retailers
Provided strategic counsel to numerous global CPG brands and retailers on e-commerce growth, digital marketing, and adapting to evolving market dynamics.
Educational Background
Bachelor of Science (BS), Accounting
California Lutheran University - Year 1993
Master's Business Taxation, Taxation
Golden Gate University - Year 2001
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Company Overview
The Trade Desk, Inc.The Trade Desk is a global technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decision-making capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific.
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