Kevin Butler
Fort Collins, Colorado,United States
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Kevin Butler is the highly memorable, fictional character portrayed by actor Jerry Lambert, who served as a humorous and charismatic 'Vice President' in a widely acclaimed advertising campaign for Sony's PlayStation brand between 2009 and early 2012. Known for his sharp wit, unwavering brand loyalty, and a new, comically specific 'VP' title in almost every appearance (e.g., 'VP of Realistic Movements,' 'VP of Big Action Moments,' 'VP of Rumor Confirmation'), Butler became an iconic figure in video game marketing. He confidently addressed gamers directly, promoted new titles, hardware like the PlayStation Move, and various PlayStation Network features, all while maintaining a perfectly straight face amidst absurd scenarios. The campaign was lauded for its creativity and significantly boosted PlayStation's brand image and consumer engagement during the PlayStation 3 era.
Professional Summary
Kevin Butler's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Iconic Advertising Figure
Became one of the most recognizable, beloved, and effective characters in video game advertising history, creating significant buzz and brand loyalty.
Elevated Brand Engagement
Significantly increased PlayStation brand awareness, affinity, and engagement through a series of humorous, shareable, and memorable commercials and public appearances (like E3).
Successful Product Spokesperson
Effectively fronted numerous successful campaigns for major PlayStation 3 titles, the PlayStation Move controller, the PSP, and various PlayStation Network services, making them more relatable and exciting.
Multiple 'VP' Roles
Symbolically held a multitude of 'Vice President' titles, each tailored to the specific product or feature being advertised, showcasing versatility and a humorous approach to corporate structure.
Award-Winning Campaign Lead
While fictional, the 'Kevin Butler' advertising campaigns (created by agency Deutsch LA) won multiple prestigious advertising industry awards, highlighting their cultural impact and marketing effectiveness.
Educational Background
BA, History
Transylvania University - Year 1992
UK ROTC
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Company Overview
Vertical CommunicationsVertical Communications is a leading provider of unified communications (UC) and IP telephony solutions tailored for businesses of all sizes, from small offices to large enterprises. They offer a comprehensive suite of products including cloud-based (UCaaS) and on-premises phone systems, contact center solutions, mobility applications, and collaboration tools. Vertical aims to help organizations enhance productivity, improve customer engagement, and streamline their communication workflows with reliable, scalable, and feature-rich technology. They emphasize providing tailored solutions that integrate seamlessly with existing business processes.
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