Kayla Martin
Fort Lauderdale, Florida,United States
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Kayla Martin is a results-driven Digital Marketing Specialist with 8 years of experience in developing and executing comprehensive online marketing strategies. She excels in SEO/SEM, content creation, social media marketing, and data analytics, consistently delivering measurable growth in brand awareness, lead generation, and customer engagement. Kayla is passionate about staying ahead of industry trends and leveraging innovative technologies to achieve marketing objectives. She is known for her creative approach to problem-solving and her ability to collaborate effectively with cross-functional teams to drive successful campaigns.
Professional Summary
Kayla Martin's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Excellence in Digital Campaign Performance 2023
Led a multi-channel digital marketing campaign that surpassed key performance indicators by an average of 45%, including a 60% increase in qualified leads and a 30% improvement in conversion rates for a flagship product.
Content Strategy Innovator Award 2022
Developed and implemented a pioneering content strategy that resulted in a 75% growth in organic website traffic and a 50% increase in user engagement across major social media platforms within 12 months.
Speaker at Global Marketing Summit 2024
Invited to speak at the Global Marketing Summit 2024 on the topic of 'AI-Powered Personalization in Customer Journeys,' sharing insights with over 1,000 industry professionals.
Team Lead for Successful Product Launch
Successfully managed the digital marketing efforts for a new SaaS product launch, contributing to exceeding Q1 sales targets by 20% and establishing a strong market presence.
Educational Background
Master of Business Administration (MBA), Marketing
Nova Southeastern University - Year 2017
Bachelor of Arts (B.A.), Biology/Biological Sciences, General
Florida State University - Year 2013
Associate of Arts (A.A.), Biology/Biological Sciences, General
Broward College - Year 2011
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Company Overview
Aroma360Aroma360 is a prominent scent marketing and branding company. They specialize in developing custom ambient scenting solutions for a diverse range of businesses, including hotels, retail spaces, and residential properties, aiming to enhance brand identity and customer experience through olfactory branding. They offer a variety of diffusers and high-quality, essential oil-based fragrances.
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