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Kayleen Rider

Associate Director, Research & Insights, Perion
New York City Metropolitan Area,United States
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Kayleen Rider's Overview

Total Experience18 years
CompanyPerion
CountryUnited States

Kayleen Rider is a results-oriented Senior Product Manager with over 10 years of experience in conceptualizing, developing, and launching innovative digital products in fast-paced, agile environments. She possesses a strong acumen for identifying market opportunities, translating user needs into actionable product roadmaps, and leading cross-functional teams (engineering, design, marketing, sales) to deliver exceptional user experiences and achieve key business objectives. Kayleen is passionate about data-driven decision-making, user-centric design, and leveraging emerging technologies to solve real-world problems. Her expertise spans SaaS, mobile applications, and e-commerce platforms, with a proven track record of driving product growth, engagement, and revenue.

Professional Summary

Kayleen Rider's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Perion - Associate Director, Research & Insights (2024 to Present)
Undertone - Senior Research Manager (2022 to 2024)
Bonnier Corporation - Research Analyst (2015 to 2018)
GfK MRI - Research Analyst (2013 to 2015)
The Sands on Lido - Dover Group - Maitre'D (2012 to 2012)
The Coral House - Dover Group - Maitre'D (2010 to 2012)
MKG Productions - Intern (2012 to 2012)
New Paltz American Marketing Association - Vice President of Advertising and Promotions (2010 to 2011)
Gersmedia - Intern (2010 to 2011)

Notable Achievements

Launched Flagship SaaS Product 'InnovateHub'

Led the end-to-end product lifecycle for 'InnovateHub,' a B2B SaaS platform, from initial market research and MVP definition to successful launch. Acquired 500+ enterprise clients within the first year, exceeding revenue targets by 25%.

Mobile App User Engagement Growth by 40%

Drove a 40% increase in daily active users (DAU) for a consumer mobile application by implementing a data-backed feature enhancement strategy, including personalized onboarding and gamification elements.

Cross-Functional Team Leadership Award

Recognized for outstanding leadership in fostering collaboration and efficiency across engineering, design, and marketing teams, resulting in a 15% reduction in time-to-market for new features.

E-commerce Conversion Rate Optimization

Improved e-commerce platform conversion rates by 18% through A/B testing, UX redesign of the checkout process, and integration of customer feedback mechanisms.

Educational Background

BS, Marketing

State University of New York at New Paltz - Year 2007

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Perion
Total employees677
HeadquartersHolon
Founded1999

Perion Network Ltd. is a global advertising technology company that delivers synergistic solutions across the three main pillars of digital advertising: search, social, and display/video/Connected TV (CTV). Perion connects advertisers and publishers through its intelligent HUB (iHUB), an AI-powered platform that synchronizes a demand and supply framework to optimize ad campaigns and monetization for its clients. Their solutions aim to provide high-quality, engaging ad experiences that drive results for advertisers and enhance revenue for publishers.

Perion Stock Information
Perion, Inc. is listed on the NASDAQ under the ticker symbol PERI. The company went public on July 26, 2006

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