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Katy Esquivel, popularly known by her YouTube channel name 'What The Chic,' is a highly influential Peruvian fashion, beauty, and lifestyle vlogger and digital content creator. She launched her YouTube channel around 2011 and quickly rose to prominence, becoming one of the most recognized and followed influencers in Latin America. Her content, primarily in Spanish, includes fashion hauls, beauty tutorials, DIY projects, travel vlogs, and personal lifestyle updates. Katy is known for her engaging personality, relatable style, and ability to connect with a young, predominantly female audience across various platforms like YouTube, Instagram, and TikTok. She has successfully parlayed her online fame into various ventures, including book authorship and collaborations with major brands.
Katy Esquivel's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Established 'What The Chic' as one of the first and most successful YouTube channels in Peru and Latin America, amassing over 5.6 million subscribers with content focused on fashion, beauty, and lifestyle.
Published her book 'GuÃa Estelar para Chicas como Tú' (Stellar Guide for Girls Like You) in 2016, offering advice and personal insights to her predominantly young, female audience, further solidifying her role as an influencer and role model.
Received several awards, including Nickelodeon Kids' Choice Awards (e.g., Favorite Female YouTuber, Favorite Influencer) and nominations for international awards like the Shorty Awards, acknowledging her significant impact in the digital content space.
Successfully collaborated with numerous international and local brands such as Coca-Cola, H&M, Samsung, and L'Oréal, leveraging her influence to connect companies with her large and engaged audience.
Built a strong multi-platform presence with millions of followers on Instagram and a significant following on TikTok, adapting her content to suit different audience segments and platform dynamics.
Fashion Institute of Design & Merchandising - Year 2011
Pontificia Universidad Católica del Perú - Year 2007
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What The Chic is the popular fashion, beauty, and lifestyle YouTube channel and personal brand created by Peruvian influencer Katy Esquivel. Launched in 2010, Katy shares content ranging from makeup tutorials, fashion hauls, vlogs, travel adventures, and personal style tips, primarily targeting a young, Spanish-speaking audience. She has gained a significant following across multiple social media platforms, making her one of Latin America's prominent digital content creators.
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