Katy DeMaio
Denver, Colorado,United States
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Katy DeMaio is a results-oriented and strategic marketing leader with over a decade of experience in product marketing, content strategy, and go-to-market execution, primarily within the B2B SaaS and technology sectors. She possesses a strong ability to translate complex technical concepts into compelling value propositions and customer-centric narratives that drive engagement and adoption. Katy is passionate about understanding customer needs, leveraging data to inform marketing decisions, and collaborating with cross-functional teams including product, sales, and engineering to achieve business objectives and accelerate revenue growth. Her expertise spans market research, competitive analysis, messaging development, sales enablement, and campaign management.
Professional Summary
Katy DeMaio's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Successful Multi-Product Go-To-Market Strategy
Spearheaded the go-to-market strategy for three major SaaS product releases, resulting in a 30% overachievement on initial adoption targets and a 20% increase in qualified leads within the first six months post-launch.
Revitalized Content Marketing Program
Overhauled and executed a comprehensive content marketing strategy that increased organic website traffic by 55% and improved lead-to-customer conversion rates by 15% year-over-year.
Sales Enablement Program Development
Developed and implemented a new sales enablement program, including battlecards, demo scripts, and training materials, which contributed to a 10% reduction in sales cycle length.
Industry Thought Leadership Recognition
Recognized as a speaker at industry conferences and contributor to leading marketing publications on topics related to product marketing and customer journey mapping.
Educational Background
Masters, Organizational Leadership
Regis University - Year 2013
Drake University - Year 1998
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Company Overview
Arrow ElectronicsArrow Electronics is a global provider of products, services, and solutions to industrial and commercial users of electronic components and enterprise computing solutions. The company guides innovation forward for over 210,000 leading technology manufacturers and service providers, developing technology solutions that help enterprises transform their businesses and shape a better future.
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