Katrina Morton
Albuquerque, New Mexico,United States
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Katrina Morton is a seasoned digital strategist and marketing leader with over 15 years of experience specializing in growth marketing, brand development, and data-driven customer acquisition. She has a strong track record of building and scaling high-performing marketing teams and successfully launching innovative products in competitive B2B and B2C tech sectors. Katrina is known for her analytical mindset, creative problem-solving skills, and her ability to translate complex market insights into actionable strategies that deliver measurable ROI. She is passionate about leveraging emerging technologies, including AI and marketing automation, to enhance customer experiences and drive business objectives. Katrina is also a keen advocate for diversity and inclusion in the workplace and enjoys mentoring aspiring marketing professionals.
Professional Summary
Katrina Morton's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Global Marketing Campaign of the Year 2022
Led the strategy and execution of a multi-channel global marketing campaign that exceeded lead generation targets by 40% and resulted in a 25% increase in sales pipeline value, earning the 'Global Marketing Campaign of the Year' award from the International Marketing Association.
Digital Transformation Initiative Lead
Spearheaded a company-wide digital transformation initiative, implementing new CRM and marketing automation platforms, which improved marketing operational efficiency by 30% and enhanced customer data analytics capabilities.
Keynote Speaker at Tech Innovators Summit
Invited as a keynote speaker at the annual Tech Innovators Summit to present on 'The Future of AI in Personalized Marketing,' sharing insights with over 1000 industry professionals.
Scaled Marketing Team for Series C Startup
Successfully built and scaled a marketing department from 3 to 15 members at a Series C technology startup, establishing robust processes and a strong team culture that supported rapid company growth.
Educational Background
Buying Intent Signals for Katrina Morton
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Company Overview
First Financial Credit UnionFirst Financial Credit Union is a member-owned, not-for-profit financial cooperative committed to providing comprehensive financial services to its members. Established in 1937, it serves communities primarily in New Mexico, offering a range of products including savings and checking accounts, auto loans, mortgages, personal loans, credit cards, and investment services. As a credit union, its focus is on member benefit rather than profit, emphasizing financial education, community involvement, and personalized service to help members achieve their financial goals.
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