Katrina Hodgson, now more widely known as Katrina Scott after marriage, is a highly influential American fitness entrepreneur, personal trainer, and lifestyle personality. She is best known as the co-founder of the incredibly popular global fitness and wellness brand, Tone It Up, which she established with Karena Dawn around 2009. Katrina has empowered millions of women worldwide to lead healthier and happier lives through accessible and engaging workout programs, nutrition plans (like the Tone It Up Nutrition Plan), a supportive online community, and a positive, uplifting approach to wellness. Her work emphasizes not just physical fitness but also mental well-being, body positivity, and self-love. Katrina is also a published author, has developed a successful fitness app, and is a mother, often sharing her personal journey and insights to inspire her vast audience across various social media platforms.
Katrina Hodgson's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully co-founded and scaled Tone It Up into a multi-million dollar global fitness and lifestyle brand. The platform has reached millions of women with its unique workout videos, nutrition programs, and supportive community, fostering a worldwide movement for women's health.
Co-authored best-selling books, including 'Tone It Up: 28 Days to Fit, Fierce, and Fabulous,' which provided actionable fitness and nutrition advice to a wide readership and further solidified their brand's reach.
Launched and significantly grew the Tone It Up app, offering subscribers on-demand workouts, guided programs, recipes, and community features, making fitness highly accessible to a global audience.
Built a massive and highly engaged social media following across platforms like Instagram and YouTube, becoming a leading voice and trusted authority in the health and wellness space. She inspires millions with her positive messaging, fitness journey, and lifestyle content.
Recognized for her expertise and influence, Katrina (and Tone It Up) has been featured in numerous prominent media outlets, including Forbes, SELF Magazine, Women's Health, Cosmopolitan, and on national television shows, highlighting her impact on the fitness industry.
Expanded the Tone It Up brand into various product lines, including nutritional supplements (protein powders, collagen), fitness accessories, and apparel, making the TIU lifestyle more tangible for her community.
University of Aberdeen - Year 1987
The Chartered Institute of Marketing - Year 2013
CIPS - The Chartered Institute of Procurement & Supply - Year 1995
Abertay University - Year 1996
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