Katie Goan

Director, Content & Communications, AlertMedia
Austin, Texas,United States
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Who Is Katie Goan?

Total Experience26 years
CompanyAlertMedia
CountryUnited States

Katie Goan is a dynamic and results-oriented marketing and communications professional with over 12 years of experience in developing and executing innovative content strategies, brand building, and digital marketing campaigns. She possesses a strong aptitude for storytelling, leveraging data-driven insights to create compelling narratives that resonate with target audiences and drive engagement across multiple platforms. Katie is passionate about connecting brands with their communities, fostering growth, and building lasting relationships. Her expertise spans content creation, SEO/SEM, social media marketing, email marketing, and public relations, with a proven track record of success in both B2B and B2C environments.

Katie Goan LinkedIn pageCompany Website

How Did Katie Goan's Career Path Shape Their Journey?

Katie Goan's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

AlertMedia - Director, Content & Communications(2023 to Present)
McLane Company, Inc. - Content and Communications Specialist(2018 to 2021)
Sweetwood Creative - Managing Director(2012 to 2018)
Bazaarvoice - Content Moderation Specialist(2012 to 2017)
The Peoples Improv Theater - Managing Director(2006 to 2012)
Ars Nova Theater - Executive Assistant to the Producers(2005 to 2005)
Lauren Class Schneider - Assistant to the Producer(2004 to 2005)
Roundabout Theatre Company - Special Events Intern(2003 to 2004)

What Are Katie Goan's Key Achievements?

Led 150% Organic Traffic Growth

Developed and implemented a comprehensive content and SEO strategy that resulted in a 150% increase in organic website traffic and a 60% rise in qualified leads for a Series B tech startup within 18 months.

Global Brand Re-Launch Campaign

Spearheaded a successful global brand re-launch, including messaging framework development, visual identity refresh, and multi-channel campaign execution, leading to a 25% increase in brand recall and a 30% uplift in social media engagement.

Content Marketing Program Excellence

Established and scaled a content marketing program from the ground up, producing high-quality blog posts, whitepapers, case studies, and webinars that positioned the company as a thought leader and consistently exceeded lead generation targets by an average of 20% quarterly.

Keynote Speaker at Industry Conference

Selected as a keynote speaker at the 'Digital Innovators Summit 2022,' presenting on 'The Future of Authentic Brand Storytelling in the AI Era' to an audience of over 500 marketing professionals.

What's Katie Goan's Educational Background?

Bachelor of Arts - BA, Theatre/Theater

St.Edward's University

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

AlertMedia
Total employees637
HeadquartersAustin
Founded2013

AlertMedia provides a modern emergency communication system that empowers organizations to send and receive unlimited messages, and monitor critical threats. Its platform helps businesses keep their people safe, informed, and connected during critical events such as severe weather, workplace violence, IT outages, or global pandemics, enabling swift and effective response.

Company Website
AlertMedia Funding Information
Unknown - Total Funding Raised
$15M - Most recent funding amount
7 - Number of funding rounds
11 Jan, 2023 - Latest funding round
Lead Investors:
Vista Equity Partners
JMI Equity
Silverton Partners
ATX Venture Partners
Next Coast Ventures

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