Katie Goan
Austin, Texas,United States
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Katie Goan is a dynamic and results-oriented marketing and communications professional with over 12 years of experience in developing and executing innovative content strategies, brand building, and digital marketing campaigns. She possesses a strong aptitude for storytelling, leveraging data-driven insights to create compelling narratives that resonate with target audiences and drive engagement across multiple platforms. Katie is passionate about connecting brands with their communities, fostering growth, and building lasting relationships. Her expertise spans content creation, SEO/SEM, social media marketing, email marketing, and public relations, with a proven track record of success in both B2B and B2C environments.
Professional Summary
Katie Goan's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led 150% Organic Traffic Growth
Developed and implemented a comprehensive content and SEO strategy that resulted in a 150% increase in organic website traffic and a 60% rise in qualified leads for a Series B tech startup within 18 months.
Global Brand Re-Launch Campaign
Spearheaded a successful global brand re-launch, including messaging framework development, visual identity refresh, and multi-channel campaign execution, leading to a 25% increase in brand recall and a 30% uplift in social media engagement.
Content Marketing Program Excellence
Established and scaled a content marketing program from the ground up, producing high-quality blog posts, whitepapers, case studies, and webinars that positioned the company as a thought leader and consistently exceeded lead generation targets by an average of 20% quarterly.
Keynote Speaker at Industry Conference
Selected as a keynote speaker at the 'Digital Innovators Summit 2022,' presenting on 'The Future of Authentic Brand Storytelling in the AI Era' to an audience of over 500 marketing professionals.
Educational Background
Bachelor of Arts - BA, Theatre/Theater
St.Edward's University
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Company Overview
AlertMediaAlertMedia provides a modern emergency communication system that empowers organizations to send and receive unlimited messages, and monitor critical threats. Its platform helps businesses keep their people safe, informed, and connected during critical events such as severe weather, workplace violence, IT outages, or global pandemics, enabling swift and effective response.
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