Katie Powers
Lafayette, California,United States
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Katie Powers is a seasoned and innovative marketing leader with over a decade of experience specializing in product marketing, brand strategy, and digital engagement within the tech industry. She has a strong track record of launching successful products, building vibrant communities, and driving significant revenue growth for both startups and established enterprises. Katie is passionate about leveraging data-driven insights to understand customer needs and craft compelling narratives that resonate with target audiences. She is known for her collaborative approach, strategic thinking, and ability to translate complex technical concepts into clear, user-centric value propositions. Currently, she is focused on an AI-driven SaaS platform, shaping its go-to-market strategy and market positioning.
Professional Summary
Katie Powers's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Go-to-Market for AI-Powered Analytics Platform
Successfully orchestrated the global launch of a new AI-powered analytics platform, exceeding Q1 user acquisition targets by 40% and achieving features in three major tech publications.
Scaled User Base by 150% for Mobile Application
Developed and executed a multi-channel marketing strategy that grew the active user base of a B2C mobile application from 200,000 to 500,000 MAU within 18 months through organic, paid, and influencer marketing initiatives.
Revitalized Brand Identity and Messaging
Spearheaded a complete brand overhaul for a mid-sized tech company, including new messaging framework, visual identity, and website redesign, resulting in a 25% increase in qualified leads and improved brand sentiment.
Established Industry-Leading Content Program
Built and managed a content marketing program from the ground up, producing high-quality blog posts, whitepapers, and webinars that positioned the company as a thought leader and generated a consistent MQL pipeline.
Educational Background
Buying Intent Signals for Katie Powers
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Company Overview
Gap Inc.Gap Inc. is a global apparel retail company offering clothing, accessories, and personal care products for men, women, and children under the Old Navy, Gap, Banana Republic, and Athleta brands. The company operates in various geographic segments including the United States, Canada, Europe, Asia, and other regions, through company-operated stores, franchise agreements, and e-commerce sites. Gap Inc. aims to provide customers with on-trend, American style and value, with a focus on inclusivity and sustainability.
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