Katie Branham
Atlanta, Georgia,United States
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Katie Branham is a highly accomplished and results-oriented product marketing leader with over 15 years of experience in the B2B SaaS industry, particularly within the CRM and cloud computing sectors. Currently serving as a Senior Director of Product Marketing at Salesforce, she is known for her strategic approach to go-to-market planning, compelling product positioning, impactful storytelling, and building high-performing teams. Katie excels at translating complex technical features into clear value propositions that resonate with customers and drive market adoption. Her expertise spans across product launches, competitive analysis, sales enablement, and content strategy, consistently contributing to revenue growth and market share expansion. She is passionate about understanding customer needs and empowering sales teams to succeed.
Professional Summary
Katie Branham's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Strategic Go-to-Market Leadership for Salesforce Einstein 1 Platform
Played a key role in defining and executing the go-to-market strategy for major components of the Salesforce Einstein 1 Platform, focusing on AI-powered CRM solutions. This involved developing core messaging, sales enablement materials, and launch plans that contributed to significant market awareness and customer adoption.
Built and Scaled High-Performing Product Marketing Teams
Successfully built, mentored, and scaled product marketing teams at Salesforce, fostering a culture of collaboration, innovation, and excellence. Implemented processes and frameworks that improved team efficiency and impact on business goals.
Keynote Speaker and Thought Leader
Recognized as a thought leader in product marketing and CRM technology, frequently speaking at industry events and Salesforce conferences (like Dreamforce or regional World Tour events) on topics such as effective product storytelling, AI in marketing, and go-to-market best practices.
Driving Product Adoption and Revenue Growth
Consistently contributed to exceeding product adoption targets and revenue goals for her portfolio through effective marketing strategies, strong cross-functional collaboration with product, sales, and other marketing teams.
Educational Background
Bachelor of Business Administration (B.B.A.), Management
Valdosta State University
International Business
Karlsruhe Institute of Technology (KIT)
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Company Overview
GliaGlia is a leading provider of Digital Customer Service (DCS) solutions. Their platform empowers businesses to transform customer interactions by seamlessly integrating digital communication channels like chat, voice, video, and CoBrowsing directly into their online experiences. This allows companies to guide customers through complex processes, resolve issues faster, and deliver personalized support, ultimately improving customer satisfaction and operational efficiency. From an end-user perspective, Glia makes it easier to get help online, offering a more human and connected experience than traditional call centers or basic web chat.
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