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Katie Alvarez

Strategy Director, Portfolio Accounts, Informa TechTarget
Greater Boston,United States
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Katie Alvarez's Overview

Total Experience11 years
CompanyInforma TechTarget
CountryUnited States

Katie Alvarez is a seasoned Product Design Leader with over 12 years of experience in crafting user-centered digital experiences for B2B and B2C SaaS products. She excels at translating complex user needs and business requirements into intuitive, elegant, and effective design solutions. Katie is passionate about building and mentoring high-performing design teams, fostering a collaborative culture, and advocating for design thinking across organizations. Her expertise spans UX research, interaction design, visual design, prototyping, and usability testing. She has a proven track record of launching successful products that drive user engagement and achieve business objectives.

Professional Summary

Katie Alvarez's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Informa TechTarget - Strategy Director, Portfolio Accounts (2025 to Present)
TechTarget - Senior Account Director | Strategic (2023 to 2024)
Reebok - Global Marketing Associate | Strategic Partnerships - UFC (2015 to 2016)

Notable Achievements

Led Redesign of Core Enterprise Platform

Spearheaded the end-to-end redesign of a flagship enterprise software, resulting in a 30% improvement in task completion rates and a 25% reduction in support tickets within the first six months post-launch.

Established and Scaled Design System

Built a comprehensive design system from the ground up, which was adopted by 5 cross-functional product teams, leading to increased design consistency, development efficiency, and a unified brand experience across the product suite.

Keynote Speaker at UX Confluence 2023

Delivered a keynote presentation on 'The Future of AI in UX Design' to an audience of over 500 design professionals, sharing insights on ethical considerations and practical applications.

Patented Innovative UI Interaction Model

Co-invented and received a patent for a novel user interface interaction model that simplifies complex data navigation in analytics dashboards.

Educational Background

Bachelor of Science - BS

Boston University

Captain, Women's Lacrosse

NCAA

Bachelor of Science, Public Health

University of Massachusetts, Amherst

Buying Intent Signals for Katie Alvarez

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Informa TechTarget
Total employees870
HeadquartersNewton, Massachusetts
Founded1999

Informa TechTarget is a global leader in purchase intent-driven marketing and sales services for B2B technology companies. It provides data, insights, and content to help businesses identify, reach, and engage with active buyers in specific technology markets. Following its acquisition by Informa PLC in early 2024, TechTarget's capabilities are being integrated to enhance Informa's position in B2B digital services and market access.

Informa TechTarget Funding Information
$11.2M - Total Funding Raised
$10M - Most recent funding amount
2 - Number of funding rounds
Jan 1, 2000 - Latest funding round
Lead Investors:
Informa PLC (Acquirer/Parent Company)
Polaris Partners (Historical, Pre-Acquisition)
Insight Partners (Historical, Pre-Acquisition)

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