Kathy McDonald
Chandler, Arizona,United States
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Kathy McDonald is a results-oriented and innovative Senior Marketing Director with over 18 years of experience in the fast-paced technology and SaaS industries. She possesses a strong track record of developing and executing comprehensive marketing strategies that drive brand awareness, customer acquisition, and revenue growth. Kathy is adept at leading high-performing teams, managing multi-million dollar budgets, and leveraging data analytics to optimize campaign performance. Her expertise spans digital marketing, product marketing, content strategy, and market expansion. She is passionate about building strong brand narratives and fostering customer-centric marketing approaches.
Professional Summary
Kathy McDonald's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Exceeded Revenue Targets by 25% (2022)
Led a cross-functional marketing team to develop and implement a new go-to-market strategy for a flagship SaaS product, resulting in a 25% overachievement of annual revenue targets and a 40% increase in qualified leads.
Global Brand Campaign Launch Award (2020)
Conceived and executed an award-winning global brand awareness campaign that increased unaided brand recognition by 15% in key markets and won the 'Best B2B Campaign' at the Digital Marketing Excellence Awards.
Successful Market Entry into EMEA Region
Spearheaded the marketing strategy for successful product launches in three new EMEA countries, achieving first-year market share goals and establishing a strong local presence.
Digital Transformation Initiative Lead
Championed and managed a digital transformation project within the marketing department, integrating new marketing automation platforms and analytics tools, leading to a 30% improvement in campaign efficiency.
Top Performer - President's Club (Multiple Years)
Consistently recognized as a top performer and inducted into the President's Club for outstanding contributions to business growth and marketing excellence in previous roles.
Educational Background
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Company Overview
Bank of AmericaBank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million consumer and small business clients with approximately 3,800 retail financial centers, approximately 15,000 ATMs, and award-winning digital banking with approximately 57 million verified digital users.
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