Kathy Brown
Greater Pittsburgh Region,United States
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Kathy Brown is a seasoned and results-driven Senior Product Marketing Manager with over 12 years of experience in the dynamic tech industry. She specializes in developing and executing go-to-market strategies for B2B SaaS products, driving user acquisition, and enhancing customer engagement. Kathy is known for her analytical mindset, her ability to translate complex technical features into compelling customer benefits, and her collaborative leadership style. She is passionate about leveraging data insights to inform product positioning and messaging, and thrives in fast-paced, innovative environments. Currently based in Austin, Texas, she actively contributes to the local tech community.
Professional Summary
Kathy Brown's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Successful Launch of Flagship SaaS Product
Led the go-to-market strategy for a new flagship SaaS product, resulting in exceeding first-year revenue targets by 25% and acquiring over 500 new enterprise clients within 12 months.
30% Increase in Lead Conversion Rates
Revamped product messaging and sales enablement materials, leading to a 30% increase in qualified lead conversion rates and a 15% reduction in sales cycle length over a 6-month period.
Industry Thought Leadership Recognition
Authored and published several influential white papers and blog posts on emerging trends in SaaS marketing, frequently cited by industry peers and featured in prominent tech publications. Spoke at 3 major industry conferences in the last two years.
Customer Advisory Board Development
Initiated and developed the company's first Customer Advisory Board, fostering stronger customer relationships and gathering invaluable product feedback that directly influenced the product roadmap and feature prioritization.
Educational Background
Bachelor’s Degree, Marketing and Information Systems
Robert Morris University
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Company Overview
WesBancoWesBanco, Inc. is a multi-state, bank holding company headquartered in Wheeling, West Virginia. Over the past decade, WesBanco has built a strong track record of proven HPIPB® (High Performing, In-Market, Peer-Leading Banks) acquisitions which, combined with its legacy franchise, have expanded its footprint from West Virginia and Ohio into an Mid-Atlantic footprint including Western Pennsylvania, Kentucky, Maryland, and Southern Indiana. WesBanco offers a full range of financial services including retail banking, corporate banking, trust and investment services, mortgage banking and insurance.
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